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FIMMA + Maderalia 2022 exceeds pre-pandemic figures

7 December 2020

The International Biennial of Materials, Technology and Components for Furniture, Interior Design and Contract Projects exceeds the 35.000 trade visitors, exceeds even the figures of the previous pre-pandemic edition and reaches the 16% of international buyers


FIMMA + Maderalia closes its doors with figures that exceed even the best expectations. The international call for the wood sector and supplier industry of Feria Valencia reached the 35.000 professional buyers, a figure that exceeded by a 10% the influx recorded in the last appointment of 2018, held before the pandemic. This ratifies the good feelings recorded throughout the fair, with the halls of the pavilions filled especially on Wednesday and Thursday, when the fair received its peak of visitors.

In addition, the fair has registered a notable increase in the registration of foreign buyers since up to the 16% of the trade visitors registered this year came from 60 Countries Different, with a special impact of the markets of the European Union (Portugal, Italy, France, Belgium or Germany as main markets), countries of the Maghreb (with Morocco and Algeria leading the way) and Latin American countries. In addition, from the first analysis of the figures is extracted the wide call of FIMMA + Maderalia among buyers from all over the state territory. For example, the 62% of visitors have been from outside the Valencian Community, which shows the remarkable impact that the biennial has throughout the state territory with the impact on overnight stays in the surroundings of the fair.


Wide satisfaction among exhibitors

Satisfaction with the results obtained by the fair has been a constant among FIMMA exhibitors + Maderalia, who admit that the commercial results obtained exceed their best expectations. Like this, for example, in the field of furniture hardware and components, Eduardo Urquijo, of Grass recognized that “the influx has been massive, from the carpenter to the great industrialist. The largest furniture manufacturers have visited us! We are happy to have presented in Maderalia our great novelties”.

In this same segment, Alejandro Chivite, by Blum, explained that “customers who have had to come have come. The fair has improved a lot with the new pavilions and we already wanted to present our novelties to customers”. In the field of boards, surfaces and new materials the balance is also very positive. For example, Eduardo de Palacio, by Krion Grupo Porcelanosa, admitted that “we are optimistic and excited about the results of the fair. It has been a great edition of Maderalia and we have realized that we are in the sector where we had to be. It’s the right channel and fair for it”. For its part, Sofia Lopes, by Sonae Arauco, she was also satisfied with a fair in which “We have succeeded in our strategy of maintaining our relationship with the customer through the provision of a conference room to our distributors to publicize in depth our novelties. We have covered our business objectives”.

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