Due to the ongoing regulations to contain the Corona pandemic and the resulting ban on events and trade fairs, Tendence will not take place in 2021 for the second time in a row. Messe Frankfurt’s online platforms in the consumer goods sector, Conzoom Solutions and Nextrade, offer national and international retailers alternatives for inspiration, trend information, ordering or assortment design as well as help for self-help in these challenging times until next spring.
The ongoing restrictions to contain the pandemic in Germany as well as abroad do not currently allow Tendence to be held on its planned date at the end of June 2021. “We have therefore decided, even though this is anything but easy for us, to cancel Tendence now for the second time in a row. All the more reason for us to concentrate, together with our exhibitors and visitors, on the coming spring and the successful staging of the leading trade fairs for the consumer goods industry, such as Ambiente, Christmasworld and Paperworld. And in July, as usual, we are planning Nordstil in Hamburg,” says Stephan Kurzawski, Member of the Board of Management of Messe Frankfurt Exhibition. After 100 days of continuous lockdown for many non-food retailers, the German Retail Association (HDE) sees a large part of the industry in existential difficulties. According to the report, up to 120,000 stores are in danger of going out of business.
Against this background, it was decided to create planning security for all parties involved and to cancel Tendence, which was already not held in 2020 due to the pandemic, also in 2021. Messe Frankfurt’s next consumer goods fair will be Nordstil in Hamburg – scheduled for July 24 to 26, 2021. However, to enable exhibitors and trade visitors to continuously maintain and expand their business relationships beyond the industry trade fairs, Messe Frankfurt has already been offering retailers Nextrade since 2019, an ordering and marketing tool that opens up new opportunities in these volatile times. By using the platform, retailers can make up for their backlog of orders. At the same time, they can discover new suppliers and the latest trends there. Dealers can place their orders with the connected suppliers around the clock, digitally and thus also independently of current regulatory measures, without any additional costs.
In conjunction with this, the portal www.conzoom.solutions compiles all the industry’s information for retailers in the consumer goods industry. In the six categories of management & publications, marketing & sales, trade fairs & events, point of sale, personnel and trends & implementation, it provides active impulses, know-how and suggestions and provides support for concrete implementation on site in the trade and digitally. Currently, the portal also provides retailers with additional practical tips and assistance to cope with the extensive impact of the Corona pandemic.