From 11 to 14 January 2024, a new project for the sector professionals, born from the collaboration between Fiera Milano and GEFI

Style trends, the originality of Made in Italy, and the exclusive proposals: are some of the peculiarities that characterize the new exhibition project, born from the collaboration between Fiera Milano and GEFI, dedicated to the world of home and living. MILAN HOME is the name of this new annual trade fair which will debut from 11 to 14 January 2024 in Fieramilano and which chooses to evoke, in its name, Milan, the capital of design and the cosmopolitan city where trends are born, to make the vocation for innovation of the Lombard metropolis, which also represents a privileged marketplace for the home sector.

Everything is summed up in a boxed logo with graceful characters to evoke classicism and tradition, without forgetting the opportunities for innovation of new living projects. The colours are neutral and elegant and recall the most recent fashion trends, adopting the aspects of creativity and design that characterize the new style proposals for living. And the payoff “your way of living” makes the project philosophy explicit: just when customization currently features every production chain, everyone’s taste becomes central to defining the world of the living, a fundamental aspect of “living“.

The event presents itself as an essential, solid appointment built around the certainties of the experience of Fiera Milano and GEFI, combined with the creative skills of a team of experts who will follow the evolution of the project and bring it to fruition through numerous initiatives and particular experiences.

At the centre of the exhibition proposal, which includes the Tableware, Kitchen, Home Decoration, Textiles, Fragrances, Concept Gift, and Christmas sectors, there will be Italian know-how that will mix with the manufacturing, tradition and innovations of many other foreign countries, to give life to a dynamic and international story, made up of trends, style ideas and novelties. A new event that will also be a B2B experiential project dedicated to traditional and contemporary stores – small and large ones – and to whom, within the scope of their business – Interior Decorators, Designers, and Architects – have the aim of enriching the own assortment with refined and unique products.

MILAN HOME will not be just a trade fair but an inclusive journey for a community that will have the pleasure of meeting again every January to find out what’s new and discuss current trends.

The appointment with MILAN HOME is from 11 to 14 January in Fieramilano (Rho – Milan).