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The possible future evolution of the trade fair exhibition with Euroluce

15 March 2023

The 61st edition of the Salone del Mobile.Milano is being held at Fiera Milano Rho from 18th to 23rd April, bringing its “good looking” and “well made” products back onto what is an internationally important stage


Overall, the 2023 events the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project, Euroluce, and SaloneSatellite − will bring together 1962 exhibitors, including more than 550 young talents under 35 and 27 design schools. Euroluce (Pavilions 9-11 and 13-15), now in its 31st edition, has rethought its layout, so as to guarantee better connections between the four pavilions, simplify the visitor path, to increase exhibitor visibility.

The City of Lights will be the concept and the common thread running through the exhibition. Power of imagination and concrete vision will characterise the interdisciplinary cultural content, turning Euroluce into a positive hub of emotions and knowledge. The heart of the biennial will be Aurore, a large plaza and arena for immersive and reflective experiences and the venue for a number of talks. The following are the main exhibitions: Massimo Curzi will curate and install the solo show of one of the most important contemporary photographers, Hélène Binet, featuring an original selection of images that will show how her work explores the relationship between natural light and architecture.

Martina Sanzarello will curate and install an exhibition that pays homage to the incandescent light bulb, a contemporary story built on art and design, in the form of a sequence of light bulbs that are transformed from their primary and pragmatic function into unsettling objects and small experimental installations. Matteo Pirola has created a display of “artificial stars” the luminous devices that the “astronomer-designers” are examining, coming up with objects that show luminous happenings, orbiting spheres, reflective surfaces, blinding eclipses and coloured auroras, set up by the From outer Space studio.

Michele Calzavara will be curating a collection of architectural images of interiors in which artificial light is the protagonist: a layout populated with accents and light points, in which a light source can be discerned, which inhabits and transforms the space in a special way; the installation of this exhibition, devised by Berfu Bengisu Goren, makes for a hybrid experience, since the actual exhibition space is an area dedicated to workshops of the exhibiting company. There will be six Constellations, architectural ‘intermezzos’ that will host exhibitions within the exhibition lining the entire exhibition path.

Lastly, Maurizio Nannucci, one of the most powerful interpreters of artificial light in contemporary art, will create a site-specific installation, a long luminous neon phrase: YOU CAN IMAGINE THE OPPOSITE which exhorts the viewer to feel free to take a creative, curious and virtuous approach. Another important space, and a veritable “cultural garrison” will consist of the specialist design, art and illustration bookshop, which will also stock literary tomes that explore the theme of light in different ways. The space will be curated by Corraini Editori, and the project was devised by the studio. The Euroluce pavilions will also contain a bistro and a fine dining restaurant.


Salone del Mobile.Milano

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