{"id":10652,"date":"2021-10-25T16:18:59","date_gmt":"2021-10-25T14:18:59","guid":{"rendered":"https:\/\/www.staffedit.it\/lodes-presenta-croma-lampada-da-terra-firmata-luca-nichetto\/"},"modified":"2021-11-30T17:31:33","modified_gmt":"2021-11-30T16:31:33","slug":"lodes-unveils-croma-its-first-floor-lamp-in-collaboration-with-luca-nichetto","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/lodes-unveils-croma-its-first-floor-lamp-in-collaboration-with-luca-nichetto\/","title":{"rendered":"Lodes unveils Croma, its first floor lamp in collaboration with Luca Nichetto"},"content":{"rendered":"<p>Contemporary Italian lighting brand Lodes presents its new standing lamp, <em>Croma<\/em>, which is the latest product to come out of the ongoing collaboration with multi-disciplinary designer, Luca Nichetto. Taking its name from the Italian word for a \u2018quaver\u2019 or \u2018eighth\u2019, the design reflects the dynamism of the musical note in its slender frame, which dispels washes of light upwards across the wall and ceiling. <em>Croma<\/em> is the fourth lamp designed by Luca Nichetto for Lodes, following the launches of Jefferson, the Bohemian crystal suspension presented at Euroluce 2019, <em>Easy Peasy<\/em>, the portable table lamp, and more recently, the <em>Aile<\/em> wall lamp.<\/p>\n<p>For <em>Croma<\/em>, Luca Nichetto and Lodes re-examined the design of the classic floor lamp, which typically opens out at the top rather than the base. By literally turning the frame on its head, Lodes created an elegant yet striking product that embodies Lodes\u2019 ethos \u2013 considered design with powerful and personalised lighting that prioritises the end user. This new launch is suitable for a variety of environments, including residential, hotel and hospitality. Despite its slim frame, the light output is powerful and casts a wide ray of light. Reaching 186cm in total, the lamp features a conical base that provides stability, whilst the sleek extension almost disappears as it diffuses a soft rising glow. In the typical Lodes style, the design prioritises the user\u2019s relationship with its functional touchpoints.<\/p>\n<p>Challenging the more traditional choice for most standing lamps, Nichetto decided against a floor power switch. Instead, <em>Croma<\/em> features a ring positioned halfway up the stem which allows the user to control the LED module, and to utilise its dim to warm function. <em>Croma<\/em> is available in four unique finishes. The metallic ombr\u00e9 effects, which are new colourways for Lodes, fade from green to black and from bronze to nickel. The gradient of these finishes references the way the light can radiate upwards against a wall. The two matte shades, in solid white and black, have a texturised finish that would be well suited to a commercial setting.<\/p>\n<p>Exploring classic Italian lighting design through a contemporary lens, <em>Croma<\/em> exemplifies Lodes\u2019 commitment to its designer relationships and to its heritage of manufacturing innovation. Following a successful rebrand last year when the family-run business celebrated its 70<sup>th<\/sup> anniversary, Lodes continues to prioritise accessible, functional design.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.lodes.com\/en\/\">LODES<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contemporary Italian lighting brand Lodes presents its new standing lamp, Croma, which is the latest product to come out of the ongoing collaboration with multi-disciplinary designer, Luca Nichetto. Taking its name from the Italian word for a \u2018quaver\u2019 or \u2018eighth\u2019, the design reflects the dynamism of the musical note in its slender frame, which dispels [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":11049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1703,1761],"class_list":["post-10652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c-d-t-en","tag-design-lighting-en","tag-lodes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lodes unveils Croma, its first floor lamp in collaboration with Luca Nichetto - Staff Editoriale<\/title>\n<meta name=\"description\" content=\"It is suitable for a variety of environments and despite its slim frame, the light output is powerful and casts a wide ray of light.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffedit.it\/en\/lodes-unveils-croma-its-first-floor-lamp-in-collaboration-with-luca-nichetto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lodes unveils Croma, its first floor lamp in collaboration with Luca Nichetto - 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