{"id":28429,"date":"2024-06-21T15:53:40","date_gmt":"2024-06-21T13:53:40","guid":{"rendered":"https:\/\/www.staffedit.it\/flos-alla-milano-design-week-2024\/"},"modified":"2024-06-21T15:57:48","modified_gmt":"2024-06-21T13:57:48","slug":"flos-at-milano-design-week-2024","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/flos-at-milano-design-week-2024\/","title":{"rendered":"Flos at Milano Design Week 2024"},"content":{"rendered":"<p>Trentasei anni dopo la storica presentazione che nel 1988 inaugur\u00f2 l\u2019era delle collaborazioni con i designer internazionali, <a href=\"https:\/\/www.staffedit.it\/tag\/flos\/\" target=\"_blank\" rel=\"noopener\"><strong>Flos<\/strong> <\/a>\u00e8 tornata a Palazzo Visconti con un\u2019installazione che racconta il valore delle affinit\u00e0 elettive nel progetto e diventa il centro di un percorso che include anche lo shop e lo showroom di Corso Monforte. Il Fuorisalone 2024 di Flos era un percorso a tre tappe, una sorta di \u201ctriangolo del design\u201d: al centro, il settecentesco Palazzo Visconti in Via Cino del Duca, con l\u2019installazione <strong><em>Flos at Palazzo Visconti<\/em><\/strong> che racconta la anniversary edition della serie IC di <strong>Michael Anastassiades<\/strong>, le nuove collezioni di <strong>Barber Osgerby<\/strong> e <strong>Formafantasma<\/strong>, e a pochi passi di distanza in Corso Monforte, gli allestimenti <strong><em>Golden Hour<\/em><\/strong> di Michael Anastassiades nella storica vetrina del flagship store, e <strong><em>Out of Office<\/em><\/strong>, un progetto interattivo per il Flos Professional Space.<\/p>\n<p>Thirty-six years after the historic presentation in 1988 that started the era of collaborations with international designers, Flos returns to Palazzo Visconti with an installation about the value of elective affinities in design: the centre of a journey that also included the flagship store and the showroom in Corso Monforte. Flos\u2019 Fuorisalone 2024 is a three-stage journey, a sort of &#8220;design triangle&#8221;. In the centre, the eighteenth-century Palazzo Visconti in Via Cino del Duca, with the <strong><em>Flos at Palazzo Visconti<\/em><\/strong> installation featuring the anniversary editions of the IC of <strong>Michael Anastassiades<\/strong> and the new collections by <strong>Barber Osgerby<\/strong> and <strong>Formafantasma<\/strong>. A few steps away &#8211; in Corso Monforte &#8211; were two other installations: the <strong><em>Golden Hour<\/em><\/strong> by Michael Anastassiades in the historic flagship store and <strong><em>Out of Office<\/em><\/strong>, the interactive experience at the Flos Professional Space.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Flos at Palazzo Visconti: a concept inspired by a Maria Mulas photo<\/strong><\/h3>\n<p>The concept that inspired this journey was born by observing an archive photo of Maria Mulas from 1988. The image portrays, in the hall of Palazzo Visconti in Milan, a group of people &#8211; architects, designers, art critics, and journalists &#8211; gathered for the presentation of the then-new Flos collections, including the first lamp created by the first international designer for Flos: Philippe Starck. He is at the centre of Maria Mulas&#8217; photo, surrounded by Achille Castiglioni, Afra and Tobia Scarpa, Fabio Lombardo, Gillo Dorfles, Italo Lupi, Cristina Morozzi, and many other industry figures, all enthusiastic and smiling.<\/p>\n<p>Palazzo Visconti is the heart of Flos\u2019 presence at the Fuorisalone 2024, but also part of a journey in stages: a sort of &#8220;design triangle&#8221; with the three corners divided from each other by just 100, 53 and 44 steps that included in addition at the Palazzo, the Flos professional shop and showroom in Corso Monforte.<\/p>\n<p>The showcase of the Corso Monforte flagship dedicated to <strong><em>Golden Hour<\/em><\/strong>: an installation curated by <strong>Michael Anastassiades<\/strong> to present <strong>IC 10 Anniversary<\/strong>, the Special Edition that celebrates the tenth anniversary of IC in a gold finish and the new maxi versions. The curved trajectory of a ball thrown by a juggler initially inspired the concept. Ten years ago, IC was born to re-propose that moment of suspension in space and time. That is a feature further underlined by the new gold finish, a material chosen as synonymous with not luxury but timelessness and that relationship of love and respect that well-designed objects inspire naturally. To support this narrative and as further testimony to the iconic role that the IC has in the collective imagination, in the new issue of the Flos Stories magazine (#9, Spring 24), Michael Anastassiades&#8217; lamp has been interpreted by ten artists active in different disciplines. The result is a kaleidoscope of visions, ten ways of seeing and describing the communicative power and presence of this object that is so familiar and special at the same time.<\/p>\n<p>The Flos professional <strong>showroom<\/strong> was instead dedicated to <strong><em>Out of Office<\/em><\/strong>, an installation referring to the world of the office and work, to reflect on the possibilities that lighting design and well-conceived interiors offer to stimulate interaction and the development of human relationships in everyday life.<\/p>\n<p>The space has been transformed into an extension of the <strong>Arquitectura-G<\/strong> studio (also responsible for the layout of Palazzo Visconti) and furnished with work tables, chairs and lamps from the <strong>Workmates<\/strong> series by <strong>Flos Architectural<\/strong>, a family of professional luminaires created for the world of the office, that push the boundaries of workspace illumination to new dynamics.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Flos at Milano Design Week 2024<\/strong><\/h3>\n<h4><strong>Creative Circle<\/strong><\/h4>\n<p>Designers: Michael Anastassiades, Barber Osgerby, Formafantasma, Erwan Bouroullec<\/p>\n<p>Flos Creative Director: Barbara Corti<\/p>\n<p>Flos Store window design: Michael Anastassiades<\/p>\n<p>Exhibition Design: Arquitectura-G<\/p>\n<p>Art direction Content &amp; Communication: Omar Sosa with Apartamento Studios<\/p>\n<p>Event Creative Consultant: Michela Pelizzari with P:S Agency<\/p>\n<p>Movie Director &amp; Designers portrait: LEONE, Luca A. Caizzi<\/p>\n<p>Out of Office micro-interviews: Felix Burrichter and Nicholas Korody<\/p>\n<p>Dress Design: Molly Molloy with Colville<\/p>\n<p>Food experience: Giorgia Eugenia Goggi with Masseria Moroseta<\/p>\n<p>Natural wines: Valentina Passalacqua<\/p>\n<p>Set Stylist: Dimitra Louana Marlanti<\/p>\n<p>Curtains and Pillows Metallic Silver Visconti: Magniberg<\/p>\n<p>Curtains Flos Showroom: Kvadrat<\/p>\n<p>Stools: BD Barcelona<\/p>\n<p>Constructor partner: Benfenati<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/flos.com\/en\/it\/\" target=\"_blank\" rel=\"noopener\"><strong>Flos<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trentasei anni dopo la storica presentazione che nel 1988 inaugur\u00f2 l\u2019era delle collaborazioni con i designer internazionali, Flos \u00e8 tornata a Palazzo Visconti con un\u2019installazione che racconta il valore delle affinit\u00e0 elettive nel progetto e diventa il centro di un percorso che include anche lo shop e lo showroom di Corso Monforte. Il Fuorisalone 2024 [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":28421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[1703,1828],"class_list":["post-28429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-design-lighting-en","tag-flos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flos at Milano Design Week 2024 - Staff Editoriale<\/title>\n<meta name=\"description\" content=\"Flos \u00e8 tornata a Palazzo Visconti con un\u2019installazione che racconta il valore delle affinit\u00e0 elettive nel progetto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffedit.it\/en\/flos-at-milano-design-week-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flos at Milano Design Week 2024 - 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