{"id":31620,"date":"2025-02-05T00:38:23","date_gmt":"2025-02-04T23:38:23","guid":{"rendered":"https:\/\/www.staffedit.it\/la-nuova-identita-di-gewiss-innovazione-design-e-sostenibilita\/"},"modified":"2025-02-05T00:46:48","modified_gmt":"2025-02-04T23:46:48","slug":"gewiss-new-identity-innovation-design-and-sustainability","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/gewiss-new-identity-innovation-design-and-sustainability\/","title":{"rendered":"GEWISS&#8217; new identity: innovation, design and sustainability"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\"><strong>Developed with the global brand consultancy Interbrand and awarded with a Red Dot Award 2024, the new identity expresses the transformation of Gewiss into a project partner for its business community<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The multi-year partnership has redefined the Group&#8217;s role in the competitive landscape and society and has redesigned the corporate ambition and brand identity. Interbrand has contributed to building the brand&#8217;s evolution process from a product supplier to a unique design partner, capable of developing and managing integrated and connected solutions <strong>for companies, professionals and end customers<\/strong>.<\/p>\n<p>To support a strategic approach, new visual codes and brand identity have been introduced to develop around &#8220;Bicky&#8221;, the geometric shape that recalls the <a href=\"https:\/\/www.staffedit.it\/en\/tag\/gewiss-en\/\" target=\"_blank\" rel=\"noopener\"><strong>GEWISS<\/strong><\/a> logo and describes all the Group&#8217;s digital and offline touchpoints. Bicky is the symbol of innovation and the fluid connection between solutions. Gewiss&#8217; new visual identity enhances the brand&#8217;s origins and reflects the concept of innovation, design and sustainability.<\/p>\n<p>The effectiveness and value of this transformation were also attested by <strong>the Red Dot Design Award<\/strong> 2024 in the &#8220;<strong>Corporate Design &amp; Identity<\/strong>&#8221; category, one of the most prestigious international awards for excellence in design, rewarding the company&#8217;s evolution path in the name of managerialization, internationalization, digitization and sustainability. The Red Dot Design Award is in addition to those obtained by GEWISS in 2016 and 2017 in the &#8220;Product Design&#8221; category.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.gewiss.com\/ww\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>GEWISS<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developed with the global brand consultancy Interbrand and awarded with a Red Dot Award 2024, the new identity expresses the transformation of Gewiss into a project partner for its business community &nbsp; The multi-year partnership has redefined the Group&#8217;s role in the competitive landscape and society and has redesigned the corporate ambition and brand identity. [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":31618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[1790,2463],"class_list":["post-31620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-gewiss-en","tag-lighting-awards-and-recognitions-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEWISS&#039; new identity: innovation, design and sustainability - Staff Editoriale<\/title>\n<meta name=\"description\" content=\"The new identity expresses the transformation of Gewiss into a project partner for its business community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffedit.it\/en\/gewiss-new-identity-innovation-design-and-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEWISS&#039; 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