{"id":36701,"date":"2025-10-13T21:34:40","date_gmt":"2025-10-13T19:34:40","guid":{"rendered":"https:\/\/www.staffedit.it\/imoon-accelera-nellarea-dach\/"},"modified":"2025-11-06T22:05:45","modified_gmt":"2025-11-06T21:05:45","slug":"imoon-accelerates-in-the-dach-area","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/","title":{"rendered":"Imoon accelerates in the DACH area"},"content":{"rendered":"

Michele Masaracchio appointed as new sales director<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/p>\n

With a decisive acceleration, strengthened by a value-oriented vision<\/strong>, Imoon<\/strong><\/a>\u00a0<\/strong>– one of the leaders in the design and production of entirely Made in Italy lighting solutions – announces a new phase of strategic expansion <\/strong>in the lighting sector<\/strong> of the DACH area, <\/strong>a market with high potential <\/strong>and historically attentive <\/strong>to quality and efficiency<\/strong>.<\/p>\n

At the helm, Michele Masaracchio<\/strong>, who has been entrusted with the delegation<\/strong> of powers <\/strong>for the identification<\/strong> of commercial development<\/strong> strategic lines<\/strong> and the definition of long<\/strong>-term distribution agreements<\/strong>.\u00a0 The manager\u2019s appointment responds to Imoon’s desire to enhance<\/strong> his specialised skills<\/strong>, gained in over 17 years<\/strong> in the non-food and fashion retail<\/a> sector, <\/em><\/strong>within leading companies such as Ansorg GmbH and Oktalite Lichttechnik GmbH of Trilux Group.<\/p>\n

Highlighting this operation\u2019s scope is Pierluigi Gusmani<\/strong>, International Sales Director<\/strong> of Imoon<\/strong>, who comments: “This new operational phase<\/em><\/strong> represents a natural evolution <\/strong>of our international growth path<\/strong>, in an area in which we have already built solid references in the core sector of Food Retail<\/strong>, thanks to lighting projects<\/strong> developed in collaboration with prestigious brands<\/strong> such as Edeka<\/strong>, Inkoop<\/strong> and Rewe<\/strong><\/em>” and continues “a<\/em><\/strong> high-profile figure such as Michele Masaracchio <\/strong>will be decisive to accelerate the extension of our range of action also towards complementary segments<\/strong> with a high design content, such as non-food retail<\/strong> and architecture<\/strong>, where we intend to export our format<\/strong> of value co-creation<\/strong><\/em>“.<\/p>\n

The assignment comes at a time for<\/strong> the German market, marked by major structural changes<\/strong> \u2013 acquisitions, mergers and repositioning \u2013 that are reshaping the competitive landscape<\/strong>. In this context, Imoon<\/strong> is positioned as a solid and reliable partner, with a design approach<\/strong> oriented towards customisation<\/strong>, thanks to technologically advanced<\/strong> and versatile solutions.<\/p>\n

“Taking on this position is an honour <\/strong>for me, as well as a deep emotion<\/strong>. I know both cultures intimately, linguistically, and in the way of thinking, working and building relationships,” <\/em>commented Michele Masaracchio. “This cross-cultural background<\/strong> is a bridge between two worlds,<\/strong> but above all, my driving force<\/strong>. After years in German companies, being able to represent the excellence of Made in Italy in the DACH market<\/strong> means much more than a professional step: it is an opportunity to put passion<\/strong>, experience<\/strong> and heart<\/strong> into play. I am ready to face this challenge alongside Imoon<\/strong>, with determination<\/strong> and pride<\/strong>, aware of the value we can generate together<\/strong>, day after day”.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

The DACH area, a key market for Imoon <\/strong><\/h2>\n

The DACH area<\/strong> confirms itself as a reference region for the lighting sector<\/strong>, for its economic weight<\/strong>, and for the high level of innovation and competitiveness<\/strong> that has always distinguished it. Germany<\/strong>, Austria<\/strong> and Switzerland<\/strong> are home to some of the main historical players in the sector, which have often influenced the evolution of the market in terms of positioning<\/strong>, efficiency<\/strong> and technological development<\/strong>. Now, however, the landscape is undergoing a profound transformation<\/strong>. The offer is progressively tending towards standardisation that favours commodity<\/strong> logic, reducing differentiation and perceived quality. In this context, Imoon is positioned in clear contrast<\/strong> with its perspective of considering lighting as a strategic asset<\/strong>, able to generate value for Retailers<\/strong>.<\/p>\n

Design rigour<\/strong>, flexibility<\/strong>, service<\/strong> and ability to interpret spaces<\/strong> become the real distinctive elements<\/strong> and restore their centrality, generating a concrete impact on the business<\/strong>, on the perception of the products<\/strong> on display and on the consumer’s shopping experience<\/strong>.\u00a0 The growing incidence of e-commerce<\/strong> has transformed purchasing behaviour<\/strong>, with significant effects on the physical<\/strong> channel, particularly in the non-food segment<\/strong>. The immediacy and efficiency of the digital experience have called into question the traditional models of territorial coverage, prompting many retailers to reconsider their strategies and downsize the investments<\/strong> dedicated to the preparation of spaces. However, a concrete opportunity<\/strong> emerges for Imoon<\/strong>: to reaffirm the value of the point of sale as an identity and relational space<\/strong>, with solutions<\/strong> capable of enhancing its meaning and relevance<\/strong>.<\/p>\n

\u00a0<\/strong><\/p>\n

Imoon’s distinctive positioning in the DACH area<\/strong><\/h3>\n

Imoon stands out for its integrated and scalable proposal<\/strong> as well as for the response promptness<\/strong>, which is now central to the decision-making processes of Retailers. In a context where average delivery times are between 8 and 10 weeks, Imoon guarantees a 2-4-week term<\/strong>, thanks to a production model based on direct supervision of key skills<\/strong>. Unlike many competitors, who have opted for the relocation of production to non-EU countries to lower costs, Imoon continues to produce in Italy<\/strong>, enhancing its industrial know-how<\/strong>. A strategic choice<\/strong> that allows us to preserve a high level of control over the entire process, thus guaranteeing quality <\/strong>and reliability<\/strong> throughout the supply chain.<\/p>\n

\u00a0<\/strong><\/p>\n

Imoon<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Michele Masaracchio appointed as new sales director \u00a0 With a decisive acceleration, strengthened by a value-oriented vision, Imoon\u00a0– one of the leaders in the design and production of entirely Made in Italy lighting solutions – announces a new phase of strategic expansion in the lighting sector of the DACH area, a market with high potential […]<\/p>\n","protected":false},"author":27,"featured_media":36697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2002],"tags":[1897],"class_list":["post-36701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-imoon-en"],"acf":[],"yoast_head":"\nImoon accelerates in the DACH area - Staff Editoriale<\/title>\n<meta name=\"description\" content=\"At the helm, Michele Masaracchio, who has been entrusted with the delegation of powers for the identification of commercial development strategic lines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imoon accelerates in the DACH area - Staff Editoriale\" \/>\n<meta property=\"og:description\" content=\"At the helm, Michele Masaracchio, who has been entrusted with the delegation of powers for the identification of commercial development strategic lines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/\" \/>\n<meta property=\"og:site_name\" content=\"Staff Editoriale\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T19:34:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T21:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1772\" \/>\n\t<meta property=\"og:image:height\" content=\"974\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"staffadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"staffadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/\"},\"author\":{\"name\":\"staffadmin\",\"@id\":\"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/725975e1a297aba6583c996a3fd351f0\"},\"headline\":\"Imoon accelerates in the DACH area\",\"datePublished\":\"2025-10-13T19:34:40+00:00\",\"dateModified\":\"2025-11-06T21:05:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/\"},\"wordCount\":772,\"image\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg\",\"keywords\":[\"Imoon\"],\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/\",\"url\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/\",\"name\":\"Imoon accelerates in the DACH area - Staff Editoriale\",\"isPartOf\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg\",\"datePublished\":\"2025-10-13T19:34:40+00:00\",\"dateModified\":\"2025-11-06T21:05:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/725975e1a297aba6583c996a3fd351f0\"},\"description\":\"At the helm, Michele Masaracchio, who has been entrusted with the delegation of powers for the identification of commercial development strategic lines.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage\",\"url\":\"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg\",\"contentUrl\":\"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg\",\"width\":1772,\"height\":974},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.staffedit.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/www.staffedit.it\/en\/category\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Imoon accelerates in the DACH area\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.staffedit.it\/en\/#website\",\"url\":\"https:\/\/www.staffedit.it\/en\/\",\"name\":\"Staff Editoriale\",\"description\":\"2.0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.staffedit.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/725975e1a297aba6583c996a3fd351f0\",\"name\":\"staffadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/66a953485905da5fb7c30333fb9d513e26dd10d05a321809a345b9b4f854eeb5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/66a953485905da5fb7c30333fb9d513e26dd10d05a321809a345b9b4f854eeb5?s=96&d=mm&r=g\",\"caption\":\"staffadmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Imoon accelerates in the DACH area - Staff Editoriale","description":"At the helm, Michele Masaracchio, who has been entrusted with the delegation of powers for the identification of commercial development strategic lines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/","og_locale":"en_US","og_type":"article","og_title":"Imoon accelerates in the DACH area - Staff Editoriale","og_description":"At the helm, Michele Masaracchio, who has been entrusted with the delegation of powers for the identification of commercial development strategic lines.","og_url":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/","og_site_name":"Staff Editoriale","article_published_time":"2025-10-13T19:34:40+00:00","article_modified_time":"2025-11-06T21:05:45+00:00","og_image":[{"width":1772,"height":974,"url":"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg","type":"image\/jpeg"}],"author":"staffadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"staffadmin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#article","isPartOf":{"@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/"},"author":{"name":"staffadmin","@id":"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/725975e1a297aba6583c996a3fd351f0"},"headline":"Imoon accelerates in the DACH area","datePublished":"2025-10-13T19:34:40+00:00","dateModified":"2025-11-06T21:05:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/"},"wordCount":772,"image":{"@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage"},"thumbnailUrl":"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg","keywords":["Imoon"],"articleSection":["Interviews"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/","url":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/","name":"Imoon accelerates in the DACH area - Staff Editoriale","isPartOf":{"@id":"https:\/\/www.staffedit.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage"},"image":{"@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage"},"thumbnailUrl":"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg","datePublished":"2025-10-13T19:34:40+00:00","dateModified":"2025-11-06T21:05:45+00:00","author":{"@id":"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/725975e1a297aba6583c996a3fd351f0"},"description":"At the helm, Michele Masaracchio, who has been entrusted with the delegation of powers for the identification of commercial development strategic lines.","breadcrumb":{"@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#primaryimage","url":"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg","contentUrl":"https:\/\/www.staffedit.it\/wp-content\/uploads\/2025\/11\/Michele-Masaracchio_Sales-Director-area-Dach-Imoon.jpg","width":1772,"height":974},{"@type":"BreadcrumbList","@id":"https:\/\/www.staffedit.it\/en\/imoon-accelerates-in-the-dach-area\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.staffedit.it\/en\/"},{"@type":"ListItem","position":2,"name":"Interviews","item":"https:\/\/www.staffedit.it\/en\/category\/interviews\/"},{"@type":"ListItem","position":3,"name":"Imoon accelerates in the DACH area"}]},{"@type":"WebSite","@id":"https:\/\/www.staffedit.it\/en\/#website","url":"https:\/\/www.staffedit.it\/en\/","name":"Staff Editoriale","description":"2.0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.staffedit.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/725975e1a297aba6583c996a3fd351f0","name":"staffadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.staffedit.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/66a953485905da5fb7c30333fb9d513e26dd10d05a321809a345b9b4f854eeb5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66a953485905da5fb7c30333fb9d513e26dd10d05a321809a345b9b4f854eeb5?s=96&d=mm&r=g","caption":"staffadmin"}}]}},"_links":{"self":[{"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/posts\/36701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/comments?post=36701"}],"version-history":[{"count":0,"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/posts\/36701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/media\/36697"}],"wp:attachment":[{"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/media?parent=36701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/categories?post=36701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staffedit.it\/en\/wp-json\/wp\/v2\/tags?post=36701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}