{"id":39730,"date":"2026-07-06T16:57:00","date_gmt":"2026-07-06T14:57:00","guid":{"rendered":"https:\/\/www.staffedit.it\/diego-sferrazza\/"},"modified":"2026-07-06T16:59:53","modified_gmt":"2026-07-06T14:59:53","slug":"diego-sferrazza","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/diego-sferrazza\/","title":{"rendered":"Diego Sferrazza"},"content":{"rendered":"<p>In 2000, he began his activity as a designer collaborating with some showrooms and design Studios while attending Art History at the University of Milan. In 2004 and 2005, he participated in the Salone Satellite in Milan. Thanks to this significant showcase, he was invited to exhibit at various events in Italy and Europe, including IDA in Amsterdam, YDM in Berlin, Light + Building in Frankfurt and Maison Object in Paris.<\/p>\n<p>After a few years dedicated to experimentation and the creation of limited-edition collections, in 2006, he began his collaboration with furniture and light design companies, including Tecnodelta, SpHaus, Altridea, Gruppo-Sintesi, Sforzin Illuminazione, Ligne-Roset, Luceplan, Emera-Design, Minottiitalia, Vivida and Marmi Regina, both for the design and development of products, and as art director. He also collaborates as a consultant in creating installations and lighting projects for communication and fashion events, as well as for art exhibitions in institutional venues, such as Palazzo Reale, Rotonda della Besana, Fabbrica del Vapore, Milan Triennale, and Venice Biennale. His works are published in Italian and international books and magazines.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vision<\/strong><\/h2>\n<p><em>Confronting what has already been done to find its strengths and weaknesses and questioning them is often the most interesting starting point for a new project. This attitude translates into a design style that privileges the exploration of the present technical limits, understanding habits of use, and observing the ordinary to transform it into something new. The goal is not to amaze at all costs, but to find a form able to return meaning, function and both technical and aesthetic identity.<\/em><\/p>\n<p><em>My work revolves around a simple belief: design has only value when aesthetics, technique and usability can reach people. The Studio ranges in different sectors, from Furniture to Contract, from Lighting to limited series. The multidisciplinary approach allows enriching the vision and method of approaching the product, thanks to different processes and materials, making each project a territory to be reinvented.<\/em><\/p>\n<p><em>Alongside product design, the Studio supports companies in defining a strategic direction, a coherent growth that concerns materials, visual language, collections, and communication.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2000, he began his activity as a designer collaborating with some showrooms and design Studios while attending Art History at the University of Milan. In 2004 and 2005, he participated in the Salone Satellite in Milan. Thanks to this significant showcase, he was invited to exhibit at various events in Italy and Europe, including [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":39720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2002],"tags":[1821],"class_list":["post-39730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-figures-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diego Sferrazza - Staff Editoriale<\/title>\n<meta name=\"description\" content=\"My work revolves around a simple belief: design has only value when aesthetics, technique and usability can reach people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffedit.it\/en\/diego-sferrazza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diego Sferrazza - 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