{"id":41265,"date":"2026-09-14T10:43:28","date_gmt":"2026-09-14T08:43:28","guid":{"rendered":"https:\/\/www.staffedit.it\/?p=41265"},"modified":"2026-09-18T13:12:57","modified_gmt":"2026-09-18T11:12:57","slug":"contardi-atelier-opens-in-milan-a-new-showroom-that-reflects-the-brands-renewed-identity","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/contardi-atelier-opens-in-milan-a-new-showroom-that-reflects-the-brands-renewed-identity\/","title":{"rendered":"Contardi Atelier opens in Milan, a new Showroom that Reflects the Brand\u2019s Renewed Identity"},"content":{"rendered":"<p>During the Design Week <a href=\"https:\/\/www.staffedit.it\/en\/tag\/contardi-en\/\" target=\"_blank\" rel=\"noopener\"><strong>Contardi<\/strong><\/a> Lighting announced the opening of <strong>Contardi Atelier<\/strong>, its Milan showroom following a major interior renovation led by Dainelli Studio. The new space represents the architectural translation of the company\u2019s recent evolution in identity, as well as its new coordinated brand image, also conceived by the studio.<\/p>\n<p>In the year marking its 20th anniversary, <strong>Contardi Lighting<\/strong> embarks on a new chapter that, through a comprehensive restoration process, reaffirms its position as an Italian excellence in the lighting sector. Conceived as an experiential environment, Contardi Atelier has been redesigned to enhance the relationship between light, material, and perception. The exhibition path unfolds through a series of lighting scenarios that interpret the aesthetic and design language now defining the brand, offering professionals and clients an engaging experience aligned with the company\u2019s contemporary vision. The essential space, distinguished by a strong material presence, leaves the stage entirely to light, defining itself as a pure exhibition container. The choice of neutral color palettes reflects Dainelli Studio\u2019s signature approach, also applied to the new catalogue and the overall restyling of the existing collections.<\/p>\n<p>\u201cContardi Atelier represents the ultimate synthesis of the brand\u2019s evolution. Space and light merge, becoming both a proposal and a solution for illumination. Today, <strong>Contardi Lighting\u2019s<\/strong> new space in Milan expresses who we are and what we aspire to be,\u201d states Massimo Brigand\u00ec, General Manager of Contardi Lighting.<\/p>\n<p>The entrance, overlooking Corso Monforte, leads into the first room, defined by a warm, enveloping butter-toned hue, where a curated selection of indoor lamps perfectly celebrates the brand\u2019s archi-decorative approach. A staircase then guides visitors to the basement\u2014now opened to the public for the first time\u2014where an anthracite palette creates a striking scenography showcasing the <strong>outdoor lighting<\/strong> collection. The atmosphere of pathos conceived by Dainelli Studio in these interiors evokes a twilight, intimate setting, where the lamps emerge as sculptural presences: essential volumes that diffuse a soft glow shaping surfaces and enhancing the materiality of the interiors. The result is a suspended environment, carefully calibrated to highlight the collection while suggesting a new vision of inhabited landscapes. Within this context, the material library takes shape: a substantial archive of materials and textures made available to designers and industry professionals, showcasing countless compositional possibilities and reaffirming the company\u2019s bespoke, tailor-made ethos.<\/p>\n<p>The project forms part of a broader renewal process undertaken by Contardi Lighting, which has recently updated its visual identity to more accurately reflect the company\u2019s core values: artisanal quality, bespoke design, and technological innovation.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.contardi-italia.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONTARDI<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Design Week Contardi Lighting announced the opening of Contardi Atelier, its Milan showroom following a major interior renovation led by Dainelli Studio. The new space represents the architectural translation of the company\u2019s recent evolution in identity, as well as its new coordinated brand image, also conceived by the studio. In the year marking [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":42904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[2299,2623],"class_list":["post-41265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-en","tag-contardi-en","tag-retail-lighting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contardi Atelier opens in Milan, a new Showroom that Reflects the Bran<\/title>\n<meta name=\"description\" content=\"Contardi Atelier opens in Milan, a new Showroom that Reflects the Brand\u2019s Renewed Identity: read the editorial on Staff Editoriale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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