{"id":43700,"date":"2026-10-22T18:47:07","date_gmt":"2026-10-22T16:47:07","guid":{"rendered":"https:\/\/www.staffedit.it\/?p=43700"},"modified":"2026-10-27T17:27:50","modified_gmt":"2026-10-27T16:27:50","slug":"in-the-heart-of-rome-a-space-where-matter-becomes-design","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/in-the-heart-of-rome-a-space-where-matter-becomes-design\/","title":{"rendered":"In the heart of Rome, a space where matter becomes design"},"content":{"rendered":"<p>In the heart of <strong>Rome\u2019s<\/strong> <strong>Prati<\/strong> <strong>district<\/strong>, <strong><a href=\"https:\/\/www.staffedit.it\/en\/tag\/abitzai-project-en\/\" target=\"_blank\" rel=\"noopener\">Abitzai Project<\/a><\/strong> comes to life: a space dedicated to contemporary design where matter, light, and <strong><a href=\"https:\/\/www.staffedit.it\/en\/tag\/coatings-surfaces\/\" target=\"_blank\" rel=\"noopener\">surfaces<\/a><\/strong> become tools for storytelling and creation. More than a simple exhibition venue, it is an immersive environment where every element contributes to building a sensory and cultural experience.<\/p>\n<p>Here, matter is never static: it transforms, interacts, and invites interpretation. Wood, textiles, stone, and surfaces become languages through which to read the present and imagine new ways of living.<\/p>\n<p>The project was born from the vision of <strong>Claudia Mazohl<\/strong>, founder of the Abitzai brand, and developed as an identity-driven hub for architects, designers, and enthusiasts. The name itself embodies a philosophy: \u201cAbitzai,\u201d an ancient term evoking the idea of keeping alive, preserving vitality, and giving new life. This philosophy translates into a design approach focused on the regeneration of materials and their reinterpretation, balancing memory and contemporaneity. Every surface tells a story, every texture becomes the trace of a dialogue between nature and human intervention. The space is conceived as a versatile setting dedicated to <strong>residential<\/strong>, <strong>hospitality<\/strong>, and contract design.<\/p>\n<p>A dynamic environment where materials and surfaces are explored through their origins, experienced relationally, and tested within a creative context of invention and play.<\/p>\n<p>The design approach privileges an experiential dimension: visitors do not simply observe, but engage with materials, discover their origins, and perceive their transformation.<\/p>\n<h2><strong>A<\/strong> <strong>laboratory<\/strong> <strong>of<\/strong> <strong>connection<\/strong> <strong>and<\/strong> <strong>design<\/strong> <strong>culture<\/strong><\/h2>\n<p>Abitzai Project promotes an authentic synergy among the protagonists of <strong>Made<\/strong> <strong>in<\/strong> <strong>Italy<\/strong>, creating connections between manufacturers, artisans, and industry professionals. It is a place where tradition and contemporaneity meet, helping define a new culture of <strong>modern Mediterranean design<\/strong>.<\/p>\n<p>The events calendar reflects this vocation: meetings, talks, and presentations become opportunities for dialogue and cross-disciplinary exchange.<\/p>\n<p>These events embody the philosophy of Abitzai Project: from matter to vision, a creative ecosystem where matter becomes storytelling, gesture becomes identity, and design returns to being a cultural act. A place where tradition and innovation coexist, shaping a new idea of living &#8211; conscious, sensitive, and profoundly connected to materiality &#8211; while exploring creative freedom and fostering a community that brings together design, culture, and art.<\/p>\n<p class=\"footer\"><strong><a href=\"https:\/\/www.abitzaiproject.com\/en\/\" target=\"_blank\" rel=\"noopener\">Abitzai Project<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the heart of Rome\u2019s Prati district, Abitzai Project comes to life: a space dedicated to contemporary design where matter, light, and surfaces become tools for storytelling and creation. More than a simple exhibition venue, it is an immersive environment where every element contributes to building a sensory and cultural experience. Here, matter is never [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":43688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[1737,2862],"class_list":["post-43700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-en","tag-coatings-surfaces","tag-abitzai-project-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In the heart of Rome, a space where matter becomes design - Staff Editoriale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffedit.it\/en\/in-the-heart-of-rome-a-space-where-matter-becomes-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In the heart of Rome, a space where matter becomes design - Staff Editoriale\" \/>\n<meta property=\"og:description\" content=\"In the heart of Rome\u2019s Prati district, Abitzai Project comes to life: a space dedicated to contemporary design where matter, light, and surfaces become tools for storytelling and creation. 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