{"id":7320,"date":"2021-05-03T22:26:31","date_gmt":"2021-05-03T20:26:31","guid":{"rendered":"https:\/\/www.staffedit.it\/una-lampada-autentica-che-si-racconta-per-quello-che-e\/"},"modified":"2021-05-03T22:32:56","modified_gmt":"2021-05-03T20:32:56","slug":"nothing-defines-authenticity-more-than-an-object-that-is-exactly-what-it-appears-to-be","status":"publish","type":"post","link":"https:\/\/www.staffedit.it\/en\/nothing-defines-authenticity-more-than-an-object-that-is-exactly-what-it-appears-to-be\/","title":{"rendered":"Nothing defines authenticity more than an object that is exactly what it appears to be"},"content":{"rendered":"<h2><em>Like WireLine by FormaFantasma: <\/em><em>a ceiling lamp designed using a light source, a power cable, and nothing else<\/em><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>A careful mix of technology and emotions, industrial production and craftsmanship, enhanced by an artistic approach. The value of design is very well expressed in FormaFantasma\u2019s latest lamp for Flos, WireLine, the second one designed by the studio run by Andrea Trimarchi and Simone Farresin after the success of WireRing in 2017. Previewed in 2019 at the Salone del Mobile and at Miart (the international fair of modern and contemporary art in Milan), where it lit up the Vip Lounge, WireLine is now available for the global market.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The design concept: as essential as light itself <\/strong><\/h3>\n<p>As a piece of industrial design enhanced by an artistic outlook, WireLine is a perfect representation of FormaFantasma\u2019s design approach. WireLine is a long and thin body with the power cable used as an essential aesthetic feature. Flattened to look like a strap, made of rubber and hung from the ceiling, it delicately supports a sophisticated extrusion of grooved glass, which contains and diffuses the LED light source. WireLine thus fulfills the ambition of reducing a lamp to its essential components, of creating a shape and presence that stem solely from the light source and the power conductor.<\/p>\n<p><em>&#8220;Every author has an obsession. Ours is light\u201d,<\/em> explain Trimarchi and Farresin. <em>\u201cWe explored it with independent projects and then with Flos: with WireRing first, and now with WireLine. What we love of light that it is intangible, but also technical and emotional. And it is one of the few fields of design that has been recently completely transformed by an important technological innovation: LEDs have changed the rules of the game in terms of design, use and human experience. This shift has turned light into a territory for pioneers, and the most exciting exploratory field for design&#8221;.<\/em><\/p>\n<p>Available in pink and forest green, WireLine can be installed as a single piece or in a composition of several elements to obtain elaborate visual arrangements. It is always an extremely practical piece, requiring minimal storage space. Suitable for very high ceilings, hotel lobbies or similar contract situations, WireLine is also ideal for domestic environments, lofts and open spaces.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Technical details<\/strong><\/h3>\n<p>The cable is manufactured as a soft-touch rubber strap and contains two electrical conductors. Its length can be adjusted according to the height of the ceiling, from a minimum of about two meters to a maximum of eight. WireLine gives off a compact and homogeneous light thanks to its diffuser, an extruded extra-clear borosilicate glass bar that contains the LED light source. Two metal connectors (an electrified and a mechanical one) fix the light bar to the belt. The lamp is completed by two ceiling roses, one of which is placed in correspondence with the light point and contains the power supply and the dimmer (Push, DALI, and 1-10V).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Materials<\/strong>: extruded borosilicate glass, rubber, steel<\/p>\n<p><strong>Finishes<\/strong>: pink, forest green<\/p>\n<p><strong>Light source<\/strong>: LED module 45W &#8211; 3100lm &#8211; 2700K &#8211; CRI90, dimmable<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like WireLine by FormaFantasma: a ceiling lamp designed using a light source, a power cable, and nothing else \u00a0 A careful mix of technology and emotions, industrial production and craftsmanship, enhanced by an artistic approach. The value of design is very well expressed in FormaFantasma\u2019s latest lamp for Flos, WireLine, the second one designed by [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":7307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[1703,1828],"class_list":["post-7320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-led-special","tag-design-lighting-en","tag-flos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nothing defines authenticity more than an object that is exactly what it appears to be - Staff Editoriale<\/title>\n<meta name=\"description\" content=\"Like WireLine by FormaFantasma: a ceiling lamp designed using a light source, a power cable, and nothing else.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffedit.it\/en\/nothing-defines-authenticity-more-than-an-object-that-is-exactly-what-it-appears-to-be\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nothing defines authenticity more than an object that is exactly what it appears to be - 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