For more than 25 years, ZOW exhibitors have provided important momentum for the kitchen, upholstery and home furnishings markets by showcasing their new product developments at the supplier trade fair for the furniture and interior construction industry, hosted in one of the world’s largest furniture industry clusters. The automotive industry, the caravan, shipbuilding and railcar construction segments, and the shopfitting sector have also always benefited directly from the event.
The last two years, which have been largely overshadowed by the pandemic, have triggered changes in all spheres of society. The entire industry is in the midst of a multidimensional transition as it moves towards the new normal. In the context of the overall development of ZOW and interzum, the industry appears to be focussing on interzum as the sector’s leading international trade fair as well as the key platform in Germany. As a result of the disruption caused by the coronavirus pandemic, Koelnmesse has decided to put ZOW on hold for the time being. The event was scheduled to take place in Bad Salzuflen from 3 to 5 May 2022.
“Unfortunately, the current operating conditions for the industry do not provide a viable foundation for a format like ZOW,” explains Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. “This was a difficult step to take, especially given the close and trusting partnership that we have always had with the furniture cluster in East Westphalia,” he adds. “Following this decision, we will now focus on interzum, the leading international trade fair for suppliers to the furniture industry. But as the old saying goes, ‘When one door closes, another one opens,’ and we are already considering potential new formats for the interim year between the editions of interzum,” says Pollmann, giving a clear indication of the scope for fresh ideas.