Transformation and Renewal: from Rebranding to New Collections and Corporate Identity

In today’s ever-evolving landscape where innovation and sustainability are playing an increasingly central role even within the furniture industry Alba is experiencing a phase of significant transformation. Through major investments in technology, design, communication, production, and infrastructure, the company has progressively renewed and enhanced multiple assets. Among these is the achievement of FSC® Certification, further affirming Alba’s evolution into a manufacturer capable of delivering complete furnishing solutions, distinguished by original and recognizable design.

In recent years, Alba has worked to shape a stronger and more clearly defined identity. The latest products, along with the rebranding process, are a tangible expression of this direction, and Interzum 2025 marks the ideal occasion to begin showcasing this “new Alba.”

For the event, three new collections are being presented. Two of them are seating families: one designed for the Contract/Living sector, the other conceived for Community and Conference settings. The third collection focuses on tables created for multifunctional, educational, and coworking environments. These new entries are joined by the collections launched in 2024, now debuting for the first time at a public event: Jota, Riace, Maui, and Meti.

Jota is a compact and versatile chair developed for both contract and domestic spaces, offered with shells made from technopolymer or Bio-lolla, an innovative recycled material derived from rice processing waste. Riace is a central-base table collection, ideal for Ho.Re.Ca. and residential contexts, available in a wide range of formats and finishes. Maui is a family of armchairs offered in three different shell designs, particularly suited to hospitality settings, and complemented by a matching side table. Meti is a refined small armchair with a cocooning design, available with or without armrests.

All of these collections are featured within a stand specially conceived to welcome visitors into the world of Alba through an inclusive and inviting display. The booth concept was developed with the aim of guiding visitors through an environment where they can discover the company’s products and fully grasp its furnishing philosophy functional, design-oriented, and mindful of the quality-to-price ratio. The visitor experience unfolds along a visual and immersive journey through the collections, color palettes, materials, and settings that represent Alba’s vision of contemporary living. The stand has been designed with a focus on natural, sustainable materials and a color scheme inspired by neutral tones, chosen to enhance the visibility and value of the products on display.

Following Interzum, Alba will continue its communication efforts with a series of initiatives aimed at promoting all the new developments introduced at the fair, from product innovations to institutional projects. The company will keep sharing stories, ideas, and perspectives that reflect its distinctive style and support its ongoing journey of growth and innovation.

For more insights into Alba’s collections, we invite you to visit the website alba.it and explore the increasingly original and recognizable “Alba world”. You can also follow the company’s official account on LinkedIn for updates and news.

Alba will be present at Interzum 2025: May 20 – 23 | Hall 4.2 | Stand D048 – C049