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Csil: forecasts for the furniture sector pre-COVID 19

25 September 2020

Csil, Centre for industrial studies, has just published two forecast and scenario reports: the Forecast Report on the Furniture Sector in Italy, 2020-2022 and World Furniture Outlook 2020.

The sales of the Italian furniture sector were stable on both the domestic and export markets in 2019, resulting in zero growth in total turnover at constant prices. The overall macroeconomic situation in Italy did not help sector firms: the Gross domestic product is expected to increase by just 0.2 percent in 2019 in real terms, a slowdown in growth compared to 2018 (plus 0.8 percent). The climate of confidence among manufacturing companies has continually worsened and this has had repercussions on investments: for firms in the furniture sector investments in woodworking machinery marked time, as can be seen from the Acimall data for the first semester 2019 that show a drop of minus 25 percent in orders from the Italian market. Also affecting this performance, in addition to the weakness of the market, was the end of the leverage effect of tax incentives. 

The Italian market is holding up 

On the domestic market the major demand determinants are following a positive, although clearly decelerating, trend and together with the existence of the furniture bonus they help to bolster domestic consumption; but, on the other hand, the uncertainty linked to future prospects continues to limit effective spending on furniture and also future purchasing intentions. In 2019 family spending declined, but was still positive (plus 0.6 percent in real terms). However, at the same time an increased propensity for saving was recorded. In 2020 household consumption is expected to record further growth of plus 0.6 percent, sustained by improvements in the labour market. Investments will remain positive, but will slow down: in 2019 growth is settling at about 2.2 percent and in 2020 it won’t be more than 1.7 percent. The deceleration in investments is mainly driven by the limited growth of the machinery component. 

For the furniture sector this scenario will lead to a further weakening of the domestic market, which will show growth in the region of 1 percent only as of 2021. Domestic consumption will continue to benefit from the positive input of investments in residential construction, but the slowdown in the growth of disposable income and total employment towards the end of the forecast period will curb spending. The Law of Stability for 2020 confirmed the furniture bonus at the same conditions and a positive impetus will come from the construction of new homes, but at present one can presume that the expansive measures of the manoeuvre will not be sufficient to provide any momentum to the market. In view of the developments in demand determinants, we can say that in 2020 the domestic market will be basically stable and that the growth in imports will not be significant enough to cause anything but a marginal increase in their level of penetration of the Italian market. 

The slowdown in world demand affects Italian exports 

Looking at the foreign sales of Italian sector firms, 2019 recorded a slowdown in growth. More specifically, sales on the European Union markets developed at a slightly faster rate than those on Extra-EU markets, thanks especially to the good performances on the French and Swiss markets. 
In 2020, on the other hand, exports will benefit from a livelier potential foreign demand, which will allow for an increase in sales abroad, albeit very moderate. On foreign markets the anticipated appreciation of the euro against the US dollar will not foster demand from countries outside of the European Union, which will be more dynamic, and the demand from countries within the European market will remain positive, but still moderate. Overall, foreign demand from extra-European countries is expected to increase by over 2 percent in 2020, thanks to the performances of the North American and Asian markets and a probable recovery, with notable fluctuations, in the Middle East. We expect that Italian sector firms will be able to harness a good deal of this demand thanks to the maintenance of price competitiveness. In summary, in 2020 an increase in exports of 1 percent at constant prices is forecasted. 

A scenario of continuing uncertainty 

The current forecast scenario for world and Italian growth is marked by some downside risks due to the possible negative developments of tariff wars and geopolitical turbulence, which have a negative effect on international trade and increase the level of uncertainty among operators. Global growth in 2019 (3 percent) was the slowest since 2009 and it should increase moderately by 3.4 percent in 2020 and by 3.6 percent in 2021. There are substantial downside risks, mainly because of: Weak confidence on the part of firms due to the tension between the Usa and China over trade; Volatility of the climate of confidence of consumers in the more advanced economies; Continuous structural slowdown in growth in China; Uncertainty over Brexit.
The downside risks for the global economy have a strong impact on the furnishings sector, especially because furniture is widely traded at an international level (imports claim 32 percent in value of world furniture consumption). The trade tariffs imposed by the United States and the retaliatory measures taken by their trading partners continue to substantially change the scenario. Furthermore, the escalation of trade tension kindles greater political uncertainty with negative effects on the general economic climate. 

The world scenario 

Over the past ten years, international trade in furniture has grown faster than furniture production. Furniture accounts for roughly 1 percent of total international trade of manufactured goods, reaching a value of around US$ 150 billion in both 2018 and 2019. The leading furniture importing countries are the United States, Germany, France and the United Kingdom. On the exports front the leading players are: China, Germany, Poland, Italy and Vietnam (two Asian producers and three European). Vietnam recorded the fastest growth rates among the exporting countries in 2019. 

The world in 2020 

After a year of stagnation, world trade in furniture should show a return to growth in 2020 and in 2021. Csil anticipates an increase in world consumption of furniture of roughly 2.4 percent in real terms in 2020. Asia will continue to be the fastest growing region, with all other regions showing growth of between 1% and 2% in real terms. The slowest growing region is Europe. 

The Forecast Report on the Furniture Sector in Italy provides an up-to-date and detailed overview of the prospects for the Italian furnishings industry and market. The study includes an analysis for the furniture sector as a whole and for the single segments of upholstered, kitchen, home and office furniture with preliminary data for 2019 and forecasts to 2022 for production, exports, domestic consumption and imports. 

The World Furniture Outlook 2020 report contains analytical data on the furniture industry and forecasts for the growth in demand for furniture in 2020-2021 in 100 countries, including: 40 European countries, 21 from Asia and the Pacific, 21 from the Middle East and Africa, three from North America and 15 from Central-South America. 

For information about the reports and purchasing conditions, please write to:

An update of the forecasts for the 100 countries will be available in July 2020 in the new edition of the World Furniture Outlook report and there will be a special note dedicated to Italy. 

More information on the content of these reports and on all of Csil’s publications and research and consulting is available on the websites 

Note: data presented in the CSIL Forecast Report and World Furniture Outlook do not yet reflect issues emerging from the Covid-19 outbreak. CSIL is presently in the process of evaluating the effects of the Covid-19 pandemic on the furniture sector worldwide.



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