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Luxe Rome Apartment opens in Rome, hospitality, privacy and customisation

23 October 2023

Experience everyday life and feel at home in another town. This is the idea behind the Luxe Rome Apartment, a recently opened serviced apartment in the heart of Rome, in Via Venezia, that joins the hospitality landscape and responds to the growing demand from travellers for luxurious and comfortable accommodation solutions, and for a stay in a personal, private residence. Consequently, apartments designed for short or medium to long term stays are becoming very popular, competing with five-star hotels and resorts in the world’s most beautiful cities.

Cosiness and privacy have become key words that, along with luxury and comfort, make a private residence the preferred destination for discerning tourists looking for a holiday as well as an urban life experience. Luxe Rome Apartment, owned by Andrea Valentini, a Roman entrepreneur with a consolidated experience in the field of hospitality, is the new accommodation facility, a luxury apartment of around 150 square metres on the second floor of an Umbertino-style building in the historic centre of the capital, between history and culture, noble palaces and monumentality.

Luxe Rome Apartment is the perfect blend of tradition and contemporaneity, with the comfort and hospitality of the most prestigious hotels and the intimacy of a private residence. Luxe Rome Apartment meets the needs of international leisure travellers and a business clientele who come to Rome for work.


Welcoming, sophisticated interior design

In the residence, guests are welcomed by a barrel vault that dominates the entrance, underlined by the presence of Barrisol coating, a stretch ceiling made from a non-flammable pvc sheet that enhances the light and spaciousness of the space. The Barrisol ceiling is the common element that also characterises the dining area and kitchen, which – deliberately designed as an open space – becomes the vital centre of the whole house. A white marble island is a magnetic presence in the centre of the space, an ‘altar’ with rounded corners where guests can enjoy preparing lunches and dinners or enjoy meals prepared by the chef on hand. At the far end of the kitchen area, a walnut and steel wall reflects the sinuous shapes of the central island. Connected to the kitchen by two large portals, the living room is characterised by the presence of full-height bookcases, made of Canaletto walnut and covered with rattan-effect wallpaper.

They contrast with the central white backdrop which houses a large marble-framed fireplace. At the centre of the living room stands the monumental and exclusive Pak di Edra sofa, a real eye-catcher. The sleeping area consists of two double bedrooms, one of which has a sofa bed, allowing the apartment to sleep 5 people. A pillow list is available to the customer, with a choice of four types of pillows, to feel as comfortable as at home. The use of natural materials also prevails in the rooms, with tailored furniture in earthy colours and touches of pure luxury, guaranteed by the presence of Loro Piana fabrics. One of the rooms has a dressing area and en suite bathroom. The wallpapers in the Luxury Rome Apartment are decorated with a series of photographs that recall elements of the capital’s architecture, with unusual and unexpected details of Roman palaces: in them, abstract yet profoundly material forms emerge under the artist’s gaze, capable of exalting the beauty of a fragment, but tracing it back to the whole that constitutes Rome’s eternal charm.


Materials inspired by Roman architecture

Rome’s elegance and tradition are echoed inside the private residence by the use of materials, shapes and geometries linked to the style of Roman architecture, reworked in a contemporary key to create an atmosphere of luxurious intimacy. Natural stone, in the two variant of fine marble and natural or walnut-coloured travertine, and Canaletto walnut wood are the materials that characterise the rooms of the house, both in the furnishings and in the cladding and components, all made to measure. The decision to use only natural elements in the decor also inspired the colours of the apartment, declined in a range of shades from absolute white through all the beige and brown tones of travertine to the foncé of wood panelling and wallpaper.

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