Exhibition layouts based on the human-at-the-center philosophy. The biennial EuroCucina and the International Bathroom Exhibition are back again. And then a special event celebrating for the 25th anniversary of the SaloneSatellite, with its talents under 35, and much, much more.
The appointment with the 62nd edition of the Salone del Mobile.Milano is scheduled from 16 to 21 April on the premises of Fiera Milano Rho. Evolution and innovation are the key words that best describe the most important moment as well offering a frame of reference for the international design industry. From a trade fair event, the Salone is increasingly becoming an inclusive, value-based, responsible context and network to generate relationships, narratives and significant projects all through the year. The edition faces the challenges of contemporary life, with an eye to the ecological transition. Other innovations include a relaunch of the optimization of the layouts and routes of EuroCucina with FTK – Technology For the Kitchen and of the International Bathroom Exhibition with the contribution of the neurosciences, in keeping with our human-at-the-center philosophy.
The result is a layout involving a complete reorganization of the pavilions with the aim of grouping exhibitors by content and visitor target so as to amplify the value and meaning of the visitor experience. The ring-shaped layout chosen for both biennial events is more intuitive, being simple to walk and easy to remember, and the exhibition offering is full of significance along the whole route. A symmetrical path has been created by setting the stands against the external perimeter walls, the main aisles have been made wider to improve orientation and cultural installations and breakout areas have been installed to cope with the typical museum fatigue also experienced at the Salone despite the wonders on display.
In particular, to visit all the stands, visitors will have to walk just 640 meters instead of the previous 1.2 kilometers. Among the digital services, in addition to the introduction of packages with diversified digital and communication products, there will be matchmaking and appointment booking services at the stands that will optimize your time at the fair and ensure you obtain quality contacts in real time. On the visitor side, online ticketing services, wayfinding for exhibitors and the possibility of preparing the visit using widely available dedicated services will be very practical.
Some numbers: the 2024 Events will bring together a total of almost 1,900 exhibitors, including 600 young talents under 35 and 22 design schools. The events returning are the Salone Internazionale del Mobile, the Salone Internazionale del Complemento d’Arredo, Workplace3.0, S.Project, EuroCucina, the Salone Internazionale del Bagno and the EuroCucina 2024.
The development and evolution of the format and the experience of visiting the Biennial exhibitions devoted to the Bathroom and Kitchen is being renewed through collaboration with Lombardini22, a leading group on the Italian architecture and engineering scene. It has rethought the layout with the aim of creating an increasingly contemporary business platform. EuroCucina 2024 will be presented in Pavilions 2 and 4, with 100 exhibitors, where the kitchen design reflects the narratives and values of a complex age: the longing for conviviality, well-being, serenity, nature and sustainability. The 9th edition of FTK – Technology For the Kitchen, EuroCucina’s collateral event, this year will stress opportunities for reflecting on built-in technology and furnishing extractor hoods through the presentation of innovative products, prototypes and concepts of the future of the art of preserving and cooking.
Now in its 10th edition, the International Bathroom Exhibition is confirmed as the most important international event for those involved in bathroom furnishings, combining functional products, a concern for the water footprint and energy expenditure with a hedonistic and aesthetic component. Pavilions 6 and 10 will host 180 exhibitors, covering an area of 18,000 square meters, showcasing the finest international products: from furnishings and accessories to shower enclosures, sanitary porcelain, radiators, taps andtubs. The bathroom is a veritable extension and integration of the living room, offering storage and furnishing systems with forms and materials that could well be at ease in living rooms and bedrooms.
For this year’s edition, the Salone has prepared a cultural program made up of new forms of experimentation, comparison and in-depth analysis. It will be a widespread proposal accompanying the whole itinerary of the visit, with three large installations as protagonists.
