Copyright © 2020-2022 P.IVA 06746930152

Turnout beyond expectations for Salone del Mobile: success achieved thanks to quality, commitment and cohesion

5 September 2022

Attendance of over 262.000 at the 60th edition of the Salone del Mobile.Milano, smashing all expectations in terms of turnout, revitalizing the city and a whole system internationally, so confirming the event’s catalytic power

 

The Salone del Mobile.Milano, back in its traditional guise and with a message of welcome from the President of the Republic Sergio Mattarella, has come to an end with a very positive result confirming the event’s great drawing power and immense worldwide outreach.

“We close this 60th edition of the Salone del Mobile.Milano with great satisfaction and profound emotion for having achieved, and exceeded, the goals we had set ourselves. The attendance of visitors is an outstanding result, which we have worked so hard to attain. This edition was truly of the highest quality, international and in the service of the design community. The ICE’s collaboration was precious in its support in opening up new markets, with digital offerings that, this week as in previous months, have enabled us both to get in touch with countries that knew little about us and rarely sent us visitors, while not abandoning those regrettably unable to be here in person. I wish to thank everyone for their commitment: the companies that came back into the game, the organizers, the fitters and the designers who, all together, believed in the event,” comments Maria Porro, President of the Salone del Mobile.Milano. “This result confirms the state of health, the value content and the quality of the Salone del Mobile, and it shows how teamwork across a whole sector and its creative and productive fabric can produce excellence, achieving positive results even in the most complex moments internationally,” she adds. “We have invested in quality and we have shown our desire to always go one better, continuing to produce innovation and telling the stories of our companies and our products.

The exhibitors numbered 2,175 brands, with 27% of them coming from abroad, of which 600 young designers. In terms of visitor turnout, 262.608 was the recorded attendance in six days, from 173 Countries. 61% of operators in the sector and buyers were from abroad. The Chinese and Russians visitors were almost completely absent after accounting for more than 42,000 presences in 2019. Over 3,500 accredited journalists from around the world attended.

This edition has once again shown, three years after the previous one, that quality furniture has its most important global showcase in the Salone, and how far the event is able to attract talents, recount creativity and projects, and serve as an exceptional place for getting together, sharing and exchanging ideas that produce work and business.

 

See you at the next edition in Milan from 18th to 23rd April 2023

(Visited 29 times, 10 visits today)

Related posts: