Simone Micheli returns to InOut with an installation that redefines contemporary hospitality
From 8 to 10 October 2025, InOut | The Hospitality Community returns to welcome Simone Micheli, one of the protagonists of the international architecture and design scene.
After the Hospitality Circle project. Between space and relationship – which in 2024 had staged a deep reflection on the relationship between space, hospitality and human connection – the architect proposes a new stage in his creative and conceptual journey. THAT’s the POINT | luxury suite is the title of the installation that will be the protagonist in Pavilion D2 of the Rimini Expo Centre. A visionary project, developed in a 900 sqm space, 200 sqm of which are occupied by a luxury suite, accompanied by a lounge area for networking and a museum-like temporary bookstore. If in 2024 Micheli had invited the audience of InOut | The Hospitality Community to reflect on the balanced interaction between antithetical elements in an environment with a strong scenic impact, this year he wants to bring it into a three-dimensional and multisensory universe, where every detail of LED light, shape and material tells a more expressive and more future-oriented idea of hospitality.
In the THAT’s the POINT installation conceived by architect Simone Micheli, with the artistic direction of visual designer Roberta Colla and developed by Simone Micheli Architectural Hero, all the products and furnishings are made in collaboration with international brands.
THAT’s the POINT continues the narrative started with Hospitality Circle, transforming the project from conceptual reflection to immersive experience. With bold language and a clear vision, hospitality has to amaze, excite and generate value. Simone Micheli wants to underline how essential it is, now, to design environments able to leave a mark, not only on an aesthetic level but also on an emotional, cultural and economic one.
With this idea, InOut – the leading event in Italy for the hospitality industry – confirms its vocation to be a platform for dialogue between creativity and business, between design experimentation and market. That is confirmed by the decision to include in this project furnishings and products chosen for their innovative approach and ability to interpret the languages of contemporary, evolutionarily hospitality.
Concept by
Simone Micheli
Visual Identity: Roberta Colla
Powered by: Simone Micheli Architectural Hero
Main Partner:
Floema • WorldHotels
Partners
Albed • Acquaspecial • AVE • Avola stonedesign • Axia Contract & Bath • Contardi • Cordivari Design • Cromatica Marcegaglia Steel • Dàmeda • Digital Design • Settef – Viero Decoratives • Ego italiano • Elekta – GANI Group • Florian • Forniture Tessili Cimmino • Gritti Fragrances • Hideo Design • ICOL – Corian® • Karbony • Livoni since 1895® • Mistral • Nel Design • Noken • Oikos Venezia • Permaflex • Profil Design • Progetto Group • Raggini • Rosini Night • Tonini Serramenti • Vitrifrigo
