Rebranding process and a communication strategy celebrate both tradition and innovation
FGV, a historic Italian company in the furniture components sector, presents itself with a strengthened identity more than a year after joining the German Hettich Group. This renewed identity is the result of a thoughtful rebranding process and a communication strategy that celebrates both tradition and innovation. The new stylized and minimalist logo perfectly embodies the company’s new philosophy: clarity, consistency and a strong openness to the future. With the endorsement “Hettich Network,” the logo symbolically marks FGV’s integration into a global and highly competitive context.
Joining the Hettich network has represented an extraordinary growth opportunity for FGV, highlighting the value of an Italian brand with over 75 years of experience and deep roots in both the industry and its territory. The synergies between the two companies go beyond their shared history and family-owned nature: both have an international vocation and a strategic presence across continents, with production sites and distribution centers serving an increasingly dynamic market.
With this renewed identity, FGV positions itself as a key reference point in the world of furniture components, firmly rooted in its heritage while embracing the drive needed to meet future challenges. FGV places strong emphasis on functional technical elements and is committed to offering solutions that balance aesthetics, quality and production efficiency. This philosophy is tangibly reflected in the company’s products, which embody three core principles: functionality, efficiency, and a fair quality-to-price ratio. These values align with FGV’s strategic positioning, targeting the entry-level to mid-range furniture manufacturing segment.
FGV’s investments in Industry 4.0 have already delivered significant results. A concrete example is the implementation of interconnected systems for real-time monitoring of production lines, which has led to reduced machine downtime and improved production planning. Thanks to the adoption of smart sensors and predictive analytics software, the company is now able to anticipate anomalies, optimize work cycles, and ensure higher quality in the finished product.
These digital tools, integrated with Lean Manufacturing principles, have made production departments more flexible and responsive, contributing to more sustainable management and a continuous improvement approach.
FGV firmly believes that the heart of innovation lies in people. The company values individual talent, promotes inclusion, and invests in professional growth with an open and responsible vision. In today’s landscape, FGV stands out as an attractive organization, eager to expand its internal expertise with qualified and motivated professionals. This commitment has led to the creation of professional development programs dedicated to emerging talent, developed in collaboration with universities and educational institutions. These initiatives aim to cultivate both technical and creative skills aligned with market demands. Thanks to synergies with the Hettich Group, FGV is also ready to offer internationally oriented training paths designed to enhance employees’ global perspective and encourage positive cross-pollination of experiences, cultures and approaches.
“The path undertaken by FGV — now an integral part of the Hettich Group — marks a strategic evolution rooted in the enhancement of our historic identity, technological innovation and investment in human capital. We believe that a strong company is one that knows how to blend tradition with a global vision, functionality with creativity and technical expertise with cultural openness. With this new chapter, FGV reaffirms itself as a forward-looking organization, firmly grounded in its roots and driven by dynamic ambition”, states Uwe Kreidel, CEO of FGV Group.
Founded in 1947 in the heart of Brianza (Italy), in Veduggio con Colzano, since January 2024 FGV has been part of the Hettich Group and is now an international entity with 5 production sites and 8 distribution centres. Specialising in the production of accessories and solutions for furniture, it boasts a complete range of products including hinges, drawers, runners, shelf supports, and alternative opening systems to meet all market needs.
