Through the experience of an innovative stand that unveiled the new collections, the story of the product range that now defines the Alba world
Interzum 2025 was a particularly significant edition for Alba. The Venetian company presented numerous new products at the fair, within a stand designed to guide visitors through a smooth and well-calibrated journey, one that highlighted each individual product and provided a comprehensive overview of the collections. Hospitality was one of the key strengths of the exhibition space: a well-crafted environment, designed to make visitors feel at ease and encourage moments of genuine conviviality. The layout of the stand, carefully planned in every detail, reflected Alba’s philosophy, based on the balance between functionality and aesthetics, a principle that guides every phase of the company’s design process and was consistently expressed in the new collections on display.
Natural materials, a soothing color palette, and a clear, intuitive spatial organization allowed visitors to immerse themselves in the different contexts of use of the exhibited collections, from contract to living, from community to co-working and educational environments, fully grasping the character and potential applications of Alba’s products.
Within the stand, space was dedicated to the four new collections: Forma, Jota, Marca, and Match, each expressing Alba’s design vision, combining functionality, formal research, and versatility of use.
Forma is a collection of armchairs with taut yet embracing lines, designed for the contract world but also perfect in residential settings. The plastic shell is available in six colors and can be combined with a wide range of bases: four-legged versions in plastic, metal, or wood, swivel trestle base, or bench version. There are three shell variants: one in plastic and two upholstered in polyurethane, catering to different aesthetic and comfort needs. Marca stands out for its balance between simplicity and adaptability. It fits naturally into office environments, conference areas, and community spaces. The collection features a color selection ranging from classic tones (ivory and black) to bolder yet natural shades such as red, green, grey, and blue. An optional upholstered panel can be added to enhance both the aesthetic and ergonomic qualities of the seat.
Jota expands its offering with a new four-legged metal frame, previewed at Interzum. An essential and timeless solution, this frame complements the Elegance frame, characterized by a single continuous metal curve, that has defined the collection since its 2024 launch. Compact, stackable, and also available with armrests, Jota confirms itself as a versatile seat for both contract and domestic settings. The seat and back shells come in four tones (black, grey, green, and red), or in the natural Bio-lolla finish. For greater customization, all versions can be upholstered. The collection also includes a stool variant, designed for similar applications. Lastly, Match is Alba’s new tilting-top table solution, available in two configurations: with a fixed or telescopic beam. In both cases, the top can be easily tilted, simplifying the table’s handling and storage. Essential and functional, Match is the ideal solution for offices, meeting rooms, educational settings, co-working and multipurpose spaces. The adjustment mechanisms are intuitive and easy to operate, ensuring maximum efficiency in everyday use.
Interzum thus represented both a destination and a fresh starting point in Alba’s ongoing development process, one that, especially in recent years and thanks to the rebranding project, has gained a renewed innovative, technological, and sustainable momentum. The interest and appreciation shown by visitors were an important signal for Alba: the feedback confirmed not only the quality of the new collections but also the effectiveness of the exhibition space in conveying Alba’s identity.
The company’s communication channels, from its website to social media, will continue to promote this identity and the new collections in the coming months. So we invite you to stay tuned for future updates and new offerings from Alba.
