A track spotlight equipped with artificial intelligence and double sensor, colour and presence reading
Arena Intelligence, the new series of luminaires developed by Arena Luci, focused on lighting solutions with artificial intelligence, offers a preview of AI Tracklight. It is a track spotlight with double sensors, one for presence and one for colour recognition, based on artificial intelligence that combines countless functions in a single product. Thanks to Artificial Intelligence, the best shade of light is automatically determined to enhance the objects highlighted in front of the sensor based on the detected colour.
The presence sensor can also collect and analyse customers’ purchasing behaviours and preferences, providing, in real-time, all the numbers necessary to improve any strategy related to visual merchandising. Furthermore, it is possible to adjust the operational efficiency of AI Tracklight to optimize its energy consumption. The app allows optimal management of product lighting to improve visual effects and boost sales opportunities. Physical stores can exploit the data stored in the platform to make the proper decisions and refine the customer experience.
Thanks to its simplicity of installation and its potential, AI Tracklight is suitable for countless areas of use:
A colour detection system and high colour rendering: AI Tracklight uses a revolutionary lighting technology that uses artificial intelligence to obtain an adaptive light spectrum based on the product category and automatically detected colours. The internal algorithm activates the lighting system, generating the best light spectrum to best enhance the product, improving the customer’s visual experience.
AI Tracklight, starting from a 3000K warm white LED, adds RGB chromatic components to the emission spectrum to simulate colour temperatures covering the 2700K-6500K range as established by its algorithm. 304 different shades are available, each indicated for a particular product category and for a specific colour. The colour coordinates move in the colour space to enhance the colour rendering index required by the goods and the colour in front of the sensor.
An aid to the business in addition to lighting, improving the sales strategy thanks to the data collected by the dedicated sensor: The presence sensor allows you to monitor how many people stop in front of the shop window – or certain products – analyse behaviour and shopping preferences customer purchases, offering real-time data to structure even more targeted and effective marketing strategies. AI Tracklight, through its sensors, can constantly monitor customer behaviour within your store by collecting real-time data on their interactions and movements. Thanks to the Artificial Intelligence that processes this data, a detailed heat map is created that clearly and intuitively displays the most frequented areas of the store. This tool allows the management to have an immediate and detailed vision of customer behaviour and their preferences within the commercial space. Using this technology, stores can make significant improvements optimizing product layout, evaluating the effectiveness of promotion and marketing strategies, and improving staff management based on customer flow. They can even dynamically adjust the lighting in the most frequented areas to ensure maximum comfort and involvement of customers. AI Tracklight is also able to detect the presence or absence of customers by automatically adjusting the intensity of the light. It ensures a bright and comfortable environment when customers are present and saves energy when the store is empty.
This intelligent adaptation ability improves not only energy efficiency but also the overall customer experience in the store.