After a record-breaking edition, Bricoday, the leading event in the DIY for home, technical and garden sectors, will meet on 23 and 24 September 2026 at FieraMilano Rho
Bricoday confirmed its status in the international trade fair scene of the brico-home-garden sectors with a record 2025 edition featuring double-digit growth in exhibitors and visitors, and a strong interest towards the pertinent events program. The last edition represented a significant turning point for the event. The new FieraMilano Rho context and the reorganisation of the exhibition area into three product worlds – Home, Do-It-Yourself/Technical and Garden – strengthened the format’s solidity and Bricoday positioning as a sector-leading event. The result is a stage of 25,000 square meters of proposals, trends and innovations for all reference areas. The numbers confirm the success: exhibitors increased from 412 in 2024 to 493 in 2025, +20% growth, while visitors reached 10,350 accesses in two days, equal to +15% compared to 9,000 in 2024. A large number of purchasing decision-makers and the robust participation of international buyers were significant and qualifying.
Given these outcomes, Bricoday 2026 is now preparing to further consolidate its role as a reference sector, confirming the format, time window and location: FieraMilano Rho, 23/24 September, Halls 8 and 12.
Six months before the event, registrations are rapidly pacing. 300 companies have already confirmed their presence, occupying over 70% of the available area. The average size of the stands is growing, testifying to an ever-increasing number of committed exhibitors. All product sectors are positively responding, with a particularly lively trend for the Garden sector.
In September 2026, Bricoday Luce and Bricoday Digital Village will also return, strengthened by the feedback obtained, respectively, in the lighting and retail digitisation sectors, confirming Bricoday’s attention towards innovation and market evolution.
Milan–Rho Fair
September 23-24, 2026
