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Hotel Regeneration – Hybrid Restaurant designed by Simone Micheli

5 September 2022

In occasion of FuoriSalone di Milano 2022- Milano Design Week 2022, the 7th edition of Hotel Regeneration


Hybrid Restaurant, was a fascinating exhibition, with events and performances, designed by Simone Micheli edited by Simone Micheli Architectural Hero with the partnership of PKF hospitality group – in occasion of Fuorisalone del mobile of Milan 2022, from the 6th to the 12th June. An interactive and volcanic exhibition that, connecting food and design, took shape inside the known and well-established corner of “Hotel Regeneration”, beating heart of the district of Lambrate, since a lot of years the reception centre of international visitors of Milan Design Week.

An event marked by the dynamic sequence of conferences, meetings, content and cultural happenings, international performances, imagined to create connections between people, to encourage the meeting, to stimulate the dialogue between high professionals in order to do business. On the 6th June PFK hospitality group organised a day of works by invitations, 196+ forum Milan, to the presence of relevant and international personalities in the world of hospitality. In the Agora’- conference Area, from the 7th June prestigious thematic conferences alternated, with moments of debate and confrontation, focused on investments, tourism, property development and design.

19 spaces: Sixteen different installations of the contract dimension, a Conference area, a Networking area and an Outdoor – Garden area, by Architect Micheli, defined the exposition in a surface of 4000 square meters, dedicated to international magazines (with our Italian Lighting, Compolux and CompoArredo, too) and some selected masters of the kitchen. The exhibition was composed by several iconic installations, luxurious three-dimensional hospitable splits: relax and wellness areas, gaming space, three-dimensional outdoor contexts, suggestive shop, Pharmacy area, space areas for long patients, office point, bar and ice cream shop, back office. The exhibition represented a real stage where it was possible to take vision and physique contact, in fragments, with the distinctive projects of architect Simone Micheli, realised by prestigious companies of important rank.

The exhibition embodied the role of hybrid and contaminant space imagined to be a fluid Temporary Restaurant extremely engaging. The location with about 80 seats, gave diners, the opportunity to reserve and stop for a Break & Lunch and for each evening, from 20 to 24, to dinner among the installations in an incredible stage that made them extraordinary main actors. The direction of the evenings, was curated by Paco Zanobini and Elena Minari, founders of De Smart Kitchen, gastronomic hub of excellence in collaboration with the invited Chefs Samuele Bravi, Alessandro Miceli, Daniele Repetti and the Bartender Luigi Barberis. Guests and visitors were able to live this surreal experience, in a unique location, transfigured by the Architect through its iconic sign, only for few and memorable days!


in partnership with 196+ forum Milan, PKF hospitality group

under the patronage of Assimpredil Ance Milano Lodi Monza e Brianza in collaboration with De Smart Kitchen.


institutional sponsor

Zurich – Deutsche Bank Financial Advisors.


main sponsor

Lisar, Puricelli.



Aequor- Fullerbath®, Allegrini, Artis, Asa Plastici, Asten, Ave, Avola stonedesign, Axia Contract & Bath, Barel, Bianco Cave, Bimar Arredo Contract, Blueside emotional design, Blugeo Water Innovation, Ceramica Fondovalle, CIAM, CMC Ventilazione, Concepts By Braida, Cordivari Design, CRC, DMP Electronics, Edil Piazzatorre, Evopost, Exhibo, FD Contract, Filmolux Italia, Frascio, Grass Italia, iGuzzini Illuminazione, Italian Converter, Jobbing, Lean Wire, Luciani Arredamenti, Lyxo, Missaglia, Nitesco International, NOVA Elevators, Pamar, Park-Ky Italia, P!nto seating design, Piscina & Wellness, Poliedra, PURAVISIONE®, Radici Contract, Rikedo Contract, Simas, Smeg, SnoWhite, Stoll Italia, Studio Designer, Tecno Finish, Torterolo & Re, Tuscany Green – Gruppo Margheriti, Zona Living.


technical partner

Arbloc, 2Program, Fib21, Service Pelliccioli, Unionsign, .ofsale, 5stelle* food & beverage partner Angelo Po Grandi Cucine, Cantine Romagnoli, Caseificio Gennari, Coppini Arte Olearia, Drago, Real Group, Riso Vignola, Tenute Venturini Foschi, Upstream salmon.


educational partner

Accademia del Lusso, Ajman University, ALMA – La Scuola Internazionale di Cucina Italiana, Dubai Institute of Design and Innovation – DIDI, Italian Design Institute – IDI, IER – Master in Interior Exhibit & Retail design Politecnico di Torino, IULM Libera Università di Lingue e Comunicazione, K Gallery Metaverse Art and Design (MAD), NID – Nuovo Istituto di Design, Poliarte – Accademia di Belle Arti e Design,, Polis University, SPD Scuola Politecnica di Design.


media partner

Bar Giornale, DDN Design diffusion, Connessioni, Excellence Magazine Guest Magazine, Interni Magazine, Italian Lighting | CompoArredo, Hotel Domani, Il Bagno Oggi e Domani, Matrix4design, Platform, Progetto Cucina, reFRAME magazine, Sale&Pepe, Stil’è – L’arte di vivere Il bello, THE CUBE Magazine, Trailblazing Magazine.


196+ forum Milan partner

360 decoro, About Hotel, Associazione Italiana Confindustria Alberghi, Artemide, Bette, BWM Architekten, Blastness, Concreta, Constructors, Dorelan, Gira, Guida Viaggi, Häfele, Hotelbau, Kaldewei, Kampmann, NiiProgetti, LHM, Meliá Hotels International, Moodley, str, Technogym, World Capital

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