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Sapienstone and Active Surfaces® partner of Bake Off Italia

16 October 2023

For the 11th edition of the cooking show broadcast on Real Time – Italian Channel 31 – the kitchen countertops amateur pastry chefs use are all ceramic tops made by SapienStone, an Iris Ceramica Group’s brand recognized for ceramic slabs for furniture.

The chosen tops are antibacterial thanks to the patented Active Surfaces® technology.

 

The new season of “Bake Off Italia – Dolci in forno“, the cooking show produced by Banijay Italia broadcast on Real Time every Friday at 21:20 starting last September 8th, presents an absolute novelty: the worktops of amateur pastry chefs are made with SapienStone ceramic slabs, in the Premium White finish, 12mm thick – a delicate colour surface crossed by light veins of marble aesthetics® – in its eco-active Active Surfaces version.

Well knowing that a gesture is worth a thousand words, the brand has chosen a communication strategy that shows and demonstrates the ceramics resistance to talk about the qualities of SapienStone surfaces. Indeed, they put the worktops at the disposal of competitors in the show.

Kneading, tempering chocolate, cutting, caramelizing and placing hot pots directly in contact with the natural ceramic top are all actions that amateur pastry chefs will carry out during the challenges until the last dessert. The SapiensStone ceramic top with Active Surfaces® technology resists all those actions, confirming its durability. And cleaning is fast: with a simple damp cloth, the top comes back as new, revealing all its beauty every time.

The natural properties of ceramic are amplified by Iris Ceramica Group’s patented Active Surfaces® technology. The certifications in the “Food Contact” field obtained from Active Surfaces® eco-active materials guarantee that the kitchen countertops chosen by Bake Off Italia have antibacterial, antiviral, anti-odour and easy cleaning properties, remaining totally safe and hygienic even when they come into contact with food.

 

SapienStone

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