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Swinging London and a new collection to impress

15 March 2023

Mr. Flock by Benetti Home


Loyal to its corporate mission, designing and creating interior spaces that arouse unique emotions thanks to the magic that comes from ‘Italian design emotion’, BenettiHOME – a consolidated and dynamic Italian company based in Novara – presents its new collection MR. FLOCK, a product with novel features from a technical point of view and with a formidable aesthetic impact.

The result of a major corporate investment commitment in research and development, MR. FLOCK represents the perfect contract solution for offices, hotels, restaurants, bars and retail spaces. The features of this product make it unique on the market.

From a technical point of view, MR. FLOCK panel consists of a polyurethane backing, a compact, lightweight and soundproofing substrate, which is engraved to obtain the various graphics and then treated with the flocking technique (velveting), which makes the surface soft and pleasant to the touch. The panels are made in 2.5 cm thickness in the 60×60 cm format and submultiples. The geometric shapes are designed by the company’s Style Office, and the collection is available in a standard range of 16 colors. Quick to install and easy to clean, MR. FLOCK is applied to the wall using 3M™ Dual Lock™ stripes.

MR. FLOCK is the new vertical garden, unique for the possibility of adding BenettiMOSS, the internationally recognized key product, thanks to countless references and projects carried out all over the world. MOSS is a 100% natural and preserved lichen called cladonia stellaris, which is harvested in the forests of Northern Europe and is confirmed as a product with great natural appeal, requires no maintenance, is stable, and does not attract insects. The panels in the new collection can also be supplied with only a flocked surface, but the unique and novel combination of MR. FLOCK and MOSS infinitely expands their design capabilities, multiplying their application solutions and making projects more interesting and attractive.


Benetti Home

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