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Zafferano lampes-a-porter: a new catalogue of portable lamps

17 July 2021

“What if a lamp could light up the unexpected?”

 

This question introduces the journey proposed by Zafferano Lampes-à-porter 2021, featuring nomadic luminaires that illuminate wild, uncontaminated places, to express the essential characteristic of these lamps: to be able to light up any places, even the most extreme environments. In 2018, Zafferano launched a line of innovative portable and rechargeable battery lamps, called “Zafferano Lampes-à-porter”: LED lighting fixtures, cordless, which can be moved at will without the need for an electrical power supply. These functional and versatile lights turn on with a simple touch gesture, and are also suitable for outdoor use thanks to the degree of protection (IP54-IP65).

In 2020, the catering sector had to quickly adapt to new needs and directives. To ensure adequate distance between the tables – a key element to guarantee the safety of staff and diners – many bars and restaurants have been allowed to occupy public spaces outside the premises itself. In this situation, the “wireless” Zafferano lamps – thanks also to the variety of the range and the clean and essential design – have proved to be very useful for lighting all the spaces outside the premises, without power supply: today they illuminate the dehors of some of the most prestigious Italian restaurants: the Gran Caffè Quadri in Piazza San Marco in Venice, Danì Maison in Ischia, Ristorante San Domenico in Imola, Casa Maria Luigia in Modena, but also Cipriani Club 55 and Cipriani Downtown in New York.

The catalogue presents eight models, including two novelties – Olimpia and Pencil. Yet the most important is iconic Poldina, the original lampe-à-porter by Zafferano, available in two new colours: sand and dark green. In recent months, Poldina has also been the subject of an advertising campaign (here’s the commercial spot) with which Zafferano wants to strengthen its reputation as the reference brand in the wireless lighting segment, and to confirm its trust in the potential of these appliances. The company was in fact among the first in Italy to believe in these lamps, and has built a collection of different products both in terms of style and functional and technological characteristics: among these, Pencil which represents – conceptually, formally and constructively – a new lighting concept.

In a lyrical and evocative atmosphere, the pictures created by the Italian reporter Claudio Mainardi capture the moment when the twilight landscape welcomes the light of the lamps, emphasizing by contrast their artificial essence. The images are flanked by Federico de Majo’s poems, which encourage the observer to linger among the forms of nature and enjoy the path. An elegant, modern and essential layout makes consultation clear and pleasurable. The cover exposes the key message of the catalogue: travel, dynamism and versatility. The title is divided into three parts to explore the surface of the sheet, as the Lampes-à-porter Zafferano explore the most remote nature.

 

ZAFFERANO

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