In the heart of Rome’s Prati district, Abitzai Project comes to life: a space dedicated to contemporary design where matter, light, and surfaces become tools for storytelling and creation. More than a simple exhibition venue, it is an immersive environment where every element contributes to building a sensory and cultural experience.
Here, matter is never static: it transforms, interacts, and invites interpretation. Wood, textiles, stone, and surfaces become languages through which to read the present and imagine new ways of living.
The project was born from the vision of Claudia Mazohl, founder of the Abitzai brand, and developed as an identity-driven hub for architects, designers, and enthusiasts. The name itself embodies a philosophy: “Abitzai,” an ancient term evoking the idea of keeping alive, preserving vitality, and giving new life. This philosophy translates into a design approach focused on the regeneration of materials and their reinterpretation, balancing memory and contemporaneity. Every surface tells a story, every texture becomes the trace of a dialogue between nature and human intervention. The space is conceived as a versatile setting dedicated to residential, hospitality, and contract design.
A dynamic environment where materials and surfaces are explored through their origins, experienced relationally, and tested within a creative context of invention and play.
The design approach privileges an experiential dimension: visitors do not simply observe, but engage with materials, discover their origins, and perceive their transformation.
Abitzai Project promotes an authentic synergy among the protagonists of Made in Italy, creating connections between manufacturers, artisans, and industry professionals. It is a place where tradition and contemporaneity meet, helping define a new culture of modern Mediterranean design.
The events calendar reflects this vocation: meetings, talks, and presentations become opportunities for dialogue and cross-disciplinary exchange.
These events embody the philosophy of Abitzai Project: from matter to vision, a creative ecosystem where matter becomes storytelling, gesture becomes identity, and design returns to being a cultural act. A place where tradition and innovation coexist, shaping a new idea of living – conscious, sensitive, and profoundly connected to materiality – while exploring creative freedom and fostering a community that brings together design, culture, and art.
