The lighting brand opens a flagship store in Milan dedicated to architects and interior designers in collaboration with Alea and Spaghetti Wall
“Le Stanze”, the first Ferroluce flagship store in Milan, has opened on 25th January at via Cino del Duca 2. It’s the result of the cooperation between Ferroluce and two contract and design companies, Alea and Spaghetti Wall. The store is dedicated to architects and benchmark for those looking.
Ferroluce was born in 1982 but still maintains a strong bond with the tradition while continuing to find new technical and formal solutions to go beyond set patterns and explore new production potential. The flagship store in Milan is a remarkable step towards the achievement of this vision.
“Although we are already in the Milan market, we have always had the dream to create our own flagship store to engage directly with local architects and interior designers”- Ferroluce’s owners Giulio and Monica Valentinuz said. “The goal of this project, in partnership with Spaghetti Wall and Alea, is to enhance our brand and light up contract spaces with our most iconic products”.
The showroom will highlight the excellence of Ferroluce’s Italian ceramic production through the colorful and contemporary Decò collection, the newest collection designed by art director Giorgio Biscaro.
The flagship store will focus not only on simplicity but serve as a place of inspiration and consultation.
“We will schedule a series of events to involve and inspire architects, interior designers and design lovers” -announced the Valentinuz’s. “We are thrilled to create a space where to celebrate the art of lighting and decor and to promote a creative concept.”
Ferroluce, Spaghetti Wall and Alea have an agenda full of events to entertain the corporate audience and are already working on precise projects for the Design Week, opened also to retail customers.
Ferroluce, since 1982, is a well-known Italian brand for the production of high quality lighting systems. The collections range from the popular Classic design to the vintage appeal of Retrò to the most contemporary solutions of Decò, using ceramic as a versatile material to create unique and distinguishing products. Ferroluce has a significant Italian style with a commitment to innovation and keeps lighting up environments with the excellence and uniqueness that distinguishes it.
VIDEO Le stanze Milano 16.9 | DOWNLOAD
