Thanks to its 100% stainless steel luminaires – designer Alessandro Zambelli
STRAL, with its first participation in the Red Dot Design Award, is proud to have won on both the two products registered, positioning itself next to well-known and affirmed brands. Getting this award is just the beginning of a long journey, a first important recognition in the process of innovation and change that for almost a year and a half sees all committed with passion.
“We can now proudly present a range beyond the limits of technology and time. We have managed to overcome the geometric obstacles of a noble material such as stainless steel, adding innovative surface finishes that have brought color, without compromising quality and resistance over time. Time that our Art Director – Alessandro Zambelli – has fixed with lines that are free from the trends of the moment and typical of a Stral’s Style” said Andrea Moretti – CEO of Palazzoli – of which STRAL is part.
“In search of good design and innovation”, this is the motto that the 48 international members of the Red Dot Award jury, followed to evaluate and reward the products entered in the award for the year 2022. The Red Dot – Product Design dates to the 1950s and, every year, goes in search of outstanding design achievements and product innovations.
BENTH and LOCH have been awarded in the product design category in the 2022 edition in the lighting sector. “The lines of these two products were born from research into the stainless-steel production chain. Focusing on the transformation of the semi-finished product seemed to be the focal point for the development of the new collection. The production techniques adopted are an example of the most advanced techniques that can be used today. The pure and rigorous shapes, as well as the finishes, therefore, want to emphasize the degree of experimentation adopted for the new STRAL positioning.” said Alessandro Zambelli, who with STRAL has accepted the challenge of modeling a valuable but not easy material like stainless steel.
BENTH is a floor LED projector made entirely of stainless steel AISI 316L, a material that guarantees the lamp strength, lightness, and flexibility. Recognizable for its essential and modern aesthetics, it mixes formal rigor and precious elegance in the lines. Adaptable and thin, its light is oriented to be projected on surfaces, shrubs, flower pots and plants, its body camouflages itself in the environment creating together a unique and poetic atmosphere. The miniaturization of the light source is a focal point of the project. It can be easily installed on the ground using a steel stake, making it very versatile to use.
LOCH is a sinuous and compact LED wall lamp in AISI 316L stainless steel. The poetics are inspired by contemporary architecture. Plastic forms, worked and shaped details highlight the structure with expressive force. The volumes are accentuated and robust, so that shape and materials dialogue with the space merging with the surrounding architectural language. The main innovation lies in the design approach that intends to enhance the purity of geometries.