4Design will be present at SICAM Pordenone, HALL 10 – Stand A28

In the Ho.Re.Ca sector, surfaces are taking on an increasingly central role, following trends that favour immersive, identity and multisensory environments. Now it is no longer enough to offer a functional space. The premises must convey the character of the brand, generate comfort and guarantee performance. The research focuses on materials that combine distinctive design, acoustic quality and customisation, essential elements for designers and subcontractors called upon to create experiences that leave their mark and build customer loyalty.

The numbers speak for themselves:

• 80% of customers say that the venue design influences the decision to visit again
• A well-designed environment increases average stay by 30% and spending by 20%
• 91% of respondents are more likely to return to a restaurant offering a pleasant atmosphere

The surface’s role

In the Ho.Re.Ca sector, the surface is not just a detail, but a true design tool. It tells the room’s identity, defines the perceived atmosphere and contributes to the overall well-being of those who enjoy the environment. Walls and cladding thus become active elements of the experience, able to combine aesthetics and functionality. In this context, 4Design‘s solutions offer designers a versatile and innovative language to give shape to places that remain etched in the customer’s memory.

• Fresato 4Design: three-dimensional processing transforms the panels into distinctive architectural signs, able to give the rooms rhythm and depth. Perfect for characterising receptions, lounges and scenic walls, they allow customisation as part of the brand identity.
• 4Design sound-absorbing: acoustic quality is a factor of well-being for customers and staff. The panels reduce glare, encourage conversation and improve comfort, responding to the growing need for more welcoming and functional rooms.

Experience and loyalty

A distinctive design attracts new customers, generates positive word-of-mouth, and strengthens brand awareness. The coherence among materials, shapes and corporate narrative creates an immersive experience, able to build loyalty. For designers and subcontractors, integrating milled and acoustic solutions means offering places that combine aesthetics and performance, responding to the needs of a competitive and constantly evolving sector.

The project – clearly visible in the attached images – includes the 4Sound P32F03 sound-absorbing ceiling panel to ensure optimal acoustic comfort, and the Wave P37 milled panel with Ebony finish, chosen as a wall covering to give appeal and depth to the environment.

To know more about that and discover the new collections, 4Design will showcase at SICAM in Pordenone – the international meeting point for innovation in surfaces and design – at HALL 10 – Stand A28.

4Design