A new tailored space in the name of made in italy excellence
RIFLESSI, a manufacturer of designer furniture entirely Made in Italy, opened a new store in Naples, in a central and prestigious location at Via Domenico Morelli, 11. The opening not only further consolidates the brand’s presence in the heart of the Campania capital, but also marks an important milestone for the brand, which now has 11 single-brand stores across Italy, including the commercial showroom in Milan located a few steps from the Torre Velasca.
The new 230 m² space, spread over two floors, bears the signature of architect and interior stylist Bruno Tarsia, who has been collaborating with the brand for several years.
The interior design comes to life through natural textures and soft nude shades: walls, ceilings, resin-effect stoneware floors and carpets blend together in a refined palette of beige tones, which welcomes and frames the furnishings. The raffia wallpaper-covered panelling interacts with the most elegant collections, which become the absolute protagonists of the space.
The interior draws inspiration from the colours of the historic exterior front that frames the three large windows, while the evocative Christmas décor featuring shiny gold balls of various sizes and gold thread curtains adds a touch of magic, making the space even warmer, brighter and more welcoming.
The new flagship store showcases some of RIFLESSI’s most representative pieces, including the LIVING table with a matt Silver Root White ceramic top by Marazzi The Top and the SHANGAI, ENEA and MANHATTAN models. In terms of seating, the store displays a range of solutions, including this year’s new additions, such as VELA and SOFFIO, alongside some of the brand’s masterpieces, such as the MEGHAN armchair. The exhibition is completed by the TECHWALL bookcase, various versions of sideboards, coffee tables, mirrors and lighting solutions, creating a sophisticated total look that is consistent with the RIFLESSI identity.
The brand’s philosophy – based on craftsmanship, attention to detail and customisation – takes concrete form in the dedicated consulting service offered in-store. A space designed for designers, architects and end customers, where they can explore the RIFLESSI ecosystem and its wide range of materials and finishes, which can be combined to create customised solutions and tailor-made projects that are always unique.
