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Rossini Illuminazione lighting design for a Harley Davidson showroom

10 May 2021

The historic American company that has defined the motorcycle culture over the years, setting a well known philosophy of life, has identified Rossini Illuminazione as the right partner to ensure proper lighting of spaces and products in the showroom just outside Milan.

The architectural design by architect Stefano Cellerino from the Modus studio in Milan, after a careful study of the spaces and aesthetic and lighting requirements, focused on INDO in the ceiling version. INDO, 4000K LED luminaire with a power of 120 Watts, has a die-cast aluminum structure and polycarbonate diffuser and ensures a very high light output, ideal when it comes to lighting large surfaces and with important heights. From an aesthetic point of view, INDO, with its industrial style, integrates perfectly with the gritty architecture of the showroom that, through the chromatic contrast of the ceiling and floor, aims to enhance the colors and chrome of powerful motorcycles.

The use of INDO has made it possible to achieve significant savings both in terms of energy consumption and maintenance of luminaires, guaranteed for over 50,000 hours of operation and with high impact resistance. The lighting requirement is to make the environment as versatile as possible to adapt it to multiple functions: from exhibition and demonstration space to the convention center on the occasion of the international presentation of new models and INDO, thanks to the mounting of several lenses to concentrate the light beam, allows you to create more concentrated areas of illumination where products are exposed, be they motorcycles or clothing. From the chrome surfaces of motorcycle bodywork to Harley Davidson leather jackets, all products need lighting with excellent color rendering to avoid contrasts, reflections and areas of shadow on the surfaces, and to make the best texture and the real color of the articles. The choice of a fixture such as INDO was successful and allowed the full success of the project consolidating the design and lighting carried out.

Rossini Illuminazione, a renowned company in the lighting industry since 1929, has redesigned through wise use of light, the Harley Davidson showroom in Legnano translating the values of the brand and expressing the same promises of the Harley Davidson brand through lighting.



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