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Extraordinary success for Italamp at MDW 2024

26 June 2024

The brand presented its new lighting innovations in the new gioiAtelier showroom

 

MDW 2024 concluded with great satisfaction for ITALAMP – historical company in the Made in Italy lighting sector – which inaugurated, in partnership with Capital Collection, the new gioiAtelier showroom located just a few steps away from the exclusive district of Gae Aulenti and Corso Como in Milan.

The extraordinary synergy between two leading companies in their respective segments gave life to unique spaces, devoted to beauty, which materialize into an effective tool at the service of the residential, design and contract worlds.

In this exceptional setting, the company chose to bring on stage the extraordinary 2024 novelties accompanied by its most representative creations in a display of great scenic impact. Thus the classic soul masterfully interpreted by Murano glass and crystal meets contemporary proposals in a timeless dialogue. All this is the result of a careful balance between the historical manufacturing tradition that characterizes the company and a timely look at new trends in the lighting world.

The showroom is created according to a minimalist aesthetic, with a clear architectural inspiration, over an area of 200 square meters.

Among the new novelties there is GALATEA suspension, design Studio MAMO: the structure in a satin silver and brushed chrome finish supports, as if on a swing, the composition of carved crystal lampshades. Soft Red, Mustard and Soft Blue are the colors of the crystal glasses that recall the shades of sunset. A strong imagery, a magical synergy with an almost Renaissance inspiration whose quintessence is encapsulated in a contemporary, at times minimalist design. The balance between clean lines and precious materials gives life to a timeless proposal that recalls new trends with a romantic touch.

The NUBE collection, design Defne Koz, expands with a new suspension version that captures the shifting balance of the clouds rounded shapes as they swirl in graceful motion through the air. Deeply evocative, the proposal is a synthesis of a definite and precise design thought that stems from the combination of tradition and innovation, of functionality and the art of savoir-faire. The suspension lamp also houses an engraved crystal diffuser inside and an exterior in Murano glass volumes that can be declined in three transparent colors – Blue Avio, Salmon Pink and Fumè. The structure is made of metal in gunmetal finish.

Light, which ITALAMP has always interpreted in innovative and exciting ways, is magic. It is function, it is technique, it is the beauty of a precise and punctual response. Following this design philosophy ITALAMP also transversally expanded the famous REGOLO, design Stefano Traverso, and ROSÈ, design by Danilo De Rossi, collections.

More in detail, the REGOLO range presented three new versions – REGOLO MAXI (180 cm), REGOLO medium size (160 cm) and REGOLO applique.

Essential, REGOLO MAXI consists of a decorative sphere and a linear light body that reaches 180 cm in length and features as many as 3 lighting modes. The family is completed by REGOLO medium size suspension offered in the 160 cm size and by the new REGOLO applique variant – with great decorative potential – is the perfect solution for modulating the room lighting. The entire REGOLO family is available in the following finishes: decorative sphere in Calacatta gold marble and matt Champagne or matt black metal frame; decorative sphere in Marquinia marble and Warm Grey metal frame.

The iconic ROSÈ collection, which reinterprets in an original way the classic silhouette of the wine glass, saw the introduction of the new ROSÈ MAXI suspension, eye-catching and with generous volumes. Designed to find an ideal location in spacious environments, it represents the perfect solution as a scenographic light point both in a single version and in compositions of multiple elements.

The colors of the blown glass diffuser with a metallic effect, characteristic of the entire collection, are also cool and brand new: metallic aqua green, metallic copper and metallic titanium.

 

gioiAtelier

ITALAMP

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