A new meeting point for all professionals in the sector
Laminam has entrusted the Polish studio JMW Architeckci with the important renovation project of the showroom inaugurated in 2016, to offer its customers an increasingly modern and advanced experience. Increasing the frequency of contacts with customers, bringing the brand closer to people and increasingly presiding over key markets: after the recent opening of the new showroom in Nagoya (Japan), Laminam continues its clear and effective internationalisation strategy by announcing a new version of the Polish showroom, now home to the richest range of materials in the country. Opened for the first time in 2016, the Warsaw exhibition space is renewed first and foremost in concept. A monumental stone portal connects the rooms dedicated to the display of materials from the Laminam and Interstone brands – previously separate – allowing visitors to move more freely. To reinforce the idea of union and collaboration between the two brands is also the catwalk that unites the two spaces, like a bridge between two shores.
“Renovating the Warsaw showroom was an exciting challenge for us,” said Jakub Wiśniewski – architect and co-owner of JMW Architekci – on the sidelines of the inauguration on March 27th. Just as Laminam surfaces have evolved over the years, so too did the exhibition space need a profound change. We had to think of the material – which in essence is the same as in the beginnings – in a new, richer, more performing way”.
Exhibiting but also meeting, communicating, listening: this is the objective behind the showroom project, which has made it possible to create a dynamic environment in continuous dialogue with professionals in the sector. With a complete overview of the Made in Italy collections, architects and designers can observe and touch the different applications of the range, but also experiment, sketch projects and dialogue thanks to the large island that characterizes the main environment, a real hub of creativity.
“We want our showroom to be a place of inspiration and cooperation. A place where professionals can find not only a wide choice of materials, but also support and professional knowledge,” underlined Giovanni Ovi, CEO of Interstone “The renovated space represents a further step in the development of Laminam and Interstone, the latter in constant development. Being part of the prestigious international brand Laminam obliges us to maintain premium quality and always introduce innovative solutions“.
With the widest range of products in Poland, the Warsaw showroom is the place to discover and touch the latest Laminam innovations: such as twO, the revolutionary thinnest surfaces in the world – only 2mm – produced largely with recycled and totally recyclable materials that have a positive environmental impact on the entire supply chain, or the exclusive Automobili Lamborghini Surfaces, a range of premium solutions for architecture, the result of the encounter between Laminam’s pioneering know-how in the world of large slabs and the unmistakable design of Automobili Lamborghini.
The showroom is located at Al. Jerozolimskie 132, 02-305 Warsaw and is open from Monday to Saturday. To meet the needs of customers, Laminam has created a special access card to be requested from the showroom staff to be able to visit the exhibition and choose the materials at any time of the week, 24 hours a day.
