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Lud’o Lounge wins the Good Design Award 2020

1 April 2021

Cappellini wins the 70th edition of the prestigious and historic international award assigned by the Chicago Athenaeum


Cappellini wins the 70th edition of the Good Design Award, the prestigious and historic international award assigned by the Chicago Athenaeum: Museum of Architecture and Design in collaboration with the European Center for Architecture Art Design and Urban Studies, with the revolutionary Lud’o Lounge armchair designed by Patricia Urquiola.

Lud’o Lounge, a tribute to Ludovico Magistretti to celebrate the 100th anniversary of the master of Italian design, is an extremely innovative armchair for its concept and its lines, eco-sustainable and transformative, which goes beyond the boundaries of design to discover a new way of living in the world of fashion. The rigid seat shell made of a 100% recycled plastic material dressed in an extremely comfortable padded seat cover, that can be easily exchanged according to the season, the occasion or simply your mood. From the casual nylon lining to the corduroy that incorporates the latest fashion trends or the soft bouclé wool that offers a soft and pleasant tactile experience.

Selected from 900 cutting-edge projects from major design companies from over 48 nations, by a jury made up of industry professionals from all over the world, the Lud’o Lounge won the award based on the following criteria: innovation, shape, materials, construction, utility, sustainability and of course design.

“The Lud’o Lounge is a conceptual and ethically responsible furniture project, capable of living more lives. With a simple change of the padded seat cover, the armchair completely changes its look and feel. However, it is not a simple padded chair with a removable cover, it is, quite on the contrary, a “dressable” object, characterized by great comfort that represents an important chapter in the evolution of contemporary seating”, commented Giulio Cappellini, talent scout and creative soul of the company.

A success that further consolidates Cappellini’s image, which is increasingly recognized and appreciated internationally.

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