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“Passione Made in Italy”

26 June 2024

An unprecedented set-up inspired by the colours of dawn dresses the Riflessi Store in Milan in an exciting journey to discover the tailoring
and maximum customization of the brand


On the occasion of Milan Design Week 2024, RIFLESSI – a leading company in the design furniture sector – staged the Fuorisalone PASSIONE MADE IN ITALY event in the central Milan store in Piazza Velasco. In the name of the Italian sartorial tradition in furniture, RIFLESSI is the spokesperson for technical and stylistic research that has always placed the individual and his well-being, desires and needs at the centre. The novelties – all united by the common thread of tailoring to dress the environments of everyday life according to their style in the name of the highest quality of Made in Italy – are thus interpreted by precious woods, exclusive upholstery such as Gold and Nubuck leathers and the VELA family of seats, also perfect for contract use. In addition, there are the new tables: ONDA and the customizable PARADISE in the fixed version and an eclectic range of lighting.

The new RIFLESSI collections reveal as a part of an unprecedented setting inspired by the colours of the aurora, in the setting designed by Bruno Tarsia, a well-known architect and interior stylist who has been collaborating with the brand for years. The palette evokes an atmosphere of renewed optimism and tranquillity: it is a tribute to the first rays of the sun, where warm shades of orange fade into delicate pink and finally meet the serene blue of the morning sky. This chromatic gradient elegantly envelops the environment, reflecting on the furnishing elements that interpret the space. Reflective and glossy textures play with the natural light that filters through the large windows, creating a visual link with the outside. To complete the magic, precious bronze, gold and brass nuances enhance the materials and surfaces of the new proposals as iconic products, giving life to captivating chromatic suggestions in a compositional synergy of scenic impact. A magical atmosphere welcomed visitors and accompanied them on a journey of uniqueness, tailoring, craftsmanship and know-how made in Italy, of which RIFLESSI – faithful to the philosophy of total customization – is a masterful ambassador.

Over the years, the company has established itself on the market as a synonym for home tailoring with unique and customizable proposals down to the last detail, through a careful look at the evolution of living trends, innovative and close to the consumer.

Always with a view to the freest customization to meet every furnishing need, the company has invested in expanding the range of coverings, materials and finishes in the catalogue, which is already wide. That is how the NEW GOLD and NABUK soft-touch leathers were born, totally processed in Italy, which dress the company’s novelties and iconic products, also offering total protection thanks to dedicated patented antibacterial and antiviral treatments, perfect for the contract and transport world.



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